The analysis is carried out in two stages: first, the entire market is examined hotel services similar hotels in the recreation areas of Russia, traditional for Russians, and then an analysis of the animation activities of similar enterprises in the region is carried out.

First stage. An analysis of the animation activities of hotel enterprises is also advisable to carry out in stages:

• - at the first stage, animation services of hotels that are part of hotel chains (with various management companies) are considered;
• - at the second stage - the best independent hotels of 3-5* categories, including eco-, park- and SPA-hotels of 3-5* category, considered as the main competitors of the hotel on the basis of a similar focus.

This approach allows a more detailed assessment of the current state and outlines the prospects for the development of animation in the hospitality industry.

Animation services for hotels in Russia (with various management companies). It is advisable to consider how the management principle (inclusion in hotel chains) affects the organization of animation services in hotels. The results of the analysis of the advertising materials and content of the websites of each of the hotels, as well as the analysis of reviews about the services of these hotels on various websites, are as follows.

In coastal hotels representing hotel chains in Russia, animation services are an important part of the hotel service. All hotels have animation services that operate on a program basis. The staff of the animation services in each hotel is represented by specialists (in the departments of children's animation - with a pedagogical education). Hotels are developing two animation directions in parallel - for adults and children, actively using the material and technical base of the hotel for this purpose. Animation programs generally correspond to the concepts of hotels. Two different approaches can be traced in children's animation programs: segmentation of the target children's audience into groups up to 5 years old, up to 10 years old) and teenage (10-16 years old).

In terms of quality, animation services correspond to the level (category) of hotels and at the same time serve as a “marker” of a high level of service quality and are positioned as competitive advantages. Among them are holiday animation programs for schoolchildren and weekend programs for adults and children; sports and recreation programs for children and adolescents with a learning component. In hotels that are moving to hotel chain service standards, animation services are planned for the coming years if there is a standardized (for this chain) adult and children's animation.

Despite the fact that in the hotels of some hotel chains, mainly only children's animation programs are developed (for example, in hotels that are members of the Rezidor Hotel Group), in general, it can be said that management companies (Premier Hotels, Heliopark Group, etc.), developing hotels hotel chains, pay special attention to the development of animation, striving to make it one of the "markers" of the high quality of hotel services provided by matching the concept, corporate identity, original software solutions, professional staff and efficient use of the hotel's material and technical base during the off-season. This approach as a whole can be recognized as corresponding to the global trends in the development of hotel animation. By the criterion of providing animation services to vacationers included in the main package, these hotels have clear competitive advantages over other coastal hotels in Russia. It seems logical that diving equipment rental services are provided for an additional fee; boats; photo and video support during diving, as well as excursion services with departure outside the hotel.

Features of animation in independent hotels in Russia category 3-5 *. High-end hotels, whose basic package includes extensive animation programs for adults and children, position the animation service as a key competitive advantage. They not only provide animation services to hotel guests, but also publish information about them on the hotel website. The animation programs of these hotels correspond to the concept of " family vacation”, are highly variable in terms of types and forms of animation, and involve not only tourists, but also the local population as part of animation programs for weekends (theme days and parties on weekends). Programs include a learning component based on the interests of hotel guests (from salsa lessons to hand-made). Characteristically, the animation programs of some hotels include family themed stylized parties that unite (within one event) adults and children, which helps to ensure a full-fledged family vacation and intra-family integration in special (recreational) conditions.

The staff of the animation services is represented by professional professionals (in the departments of children's animation - with a pedagogical education), in some hotels the animators are students who are led by the manager of the animation service - a specialist in the socio-cultural sphere or hospitality.

High-quality animation, organized on a software basis, is the core of the concept and the main competitive advantage of Russian hotels (new market participants) that are not part of hotel chains. The provision of animation services in a single all-inclusive guest service complex allows these hotels to be recognized as the best in the first years of their operation.

Features of animation in wellness - eco-, park- and SPA hotels categories 3-5*. In health eco-, park- and SPA-hotels of Russia of category 3-5 * hotel animation services are developing poorly, with the exception of some hotels, the animation program of which for adults and children is most often original and is positioned as a competitive advantage of the hotel (advertised on the website) . The staff of the animation service of such hotels is represented by specialists in physical education and rehabilitation (in the department of children's animation - with a pedagogical education), and animation services are part of the main package.

In general, it can be said that less than a quarter of all hotels in Russia covered by the study use the potential of hotel animation to increase competitiveness, sales volumes and (as a result) profitability of enterprises, observing the most important requirements for the provision of animation services at the level of international service standards (Table 4.1).

Table 4.1

Levels of development of animation in coastal hotels in Russia

Second phase. Analysis of animation activities of hotel enterprises in the region. At this stage, the state of the animation component of hotel services is analyzed at nearby enterprises in the region, which, in the first approximation, can be considered as likely competitors of the hotel in question. The results of the analysis of advertising materials and content of the sites of each of the hotels in the region (A, B, G), in which the considered (selected) hotel enterprise is located, as well as the analysis of reviews about the services of these hotels on tourist sites are summarized in Table. 4.2.

Table 4.2

Organization of hotel animation in the hotels of the region, considered as the main competitors of the selected hotel (example)

	Characteristic animation program and identified competitive advantages
	The animation program is provided to guests (both adults and children) of the hotel in a wide range, is updated annually, published on the hotel website (used for advertising purposes). In particular, animation aimed at children includes activities in the children's room, in the pool, as well as the organization of children's parties and entertainment. Holding children's holidays "as a gift" from the hotel, if the child-guest has a birthday. The main children's program is included in the base price of the package. Organization of excursions (for an additional fee)
	Adult and children's animation does not have a declared programmatic basis. Services of a children's room, nannies and teachers for children from 3 years old are available for an additional fee. There are options for outdoor activities and entertainment for adults also for an additional fee. Not published on the hotel website (not used for promotional purposes)
	The animation program is provided to hotel guests, but is not published on the hotel website (it is not used for advertising purposes). Two animation directions are being developed - for adults and for children. The adult animation program corresponds to the concept of "eco-hotel" - the priority of sports and recreational and relaxation and recreational activities. The children's animation program corresponds to the concept of the hotel: it includes daytime games and entertainment in the children's room and by the pool, educational activities. Original creative activities for children (painting T-shirts in memory of the hotel) - an advertising move. Animation services included in the basic package
	Animation services are offered at a minimum, but at no extra charge, for example: babysitting services are offered for children; for adults, sports and recreational activities are held in the pool, gym and entertainment - in the disco club. Published on the hotel website (used for advertising purposes)
	Animation services are offered in a minimum amount for an additional fee: babysitting services are offered for children; for adults are limited by the possibilities of the material base, for example, sports and recreational activities are held in the pool, gym, and entertainment - in the disco club. Not published on the hotel website (not used for promotional purposes)
	Animation services are not offered. Babysitting service available for an additional fee
	Animation services are not offered

Based on this table, a conclusion is made about the minimum required volume of animation services for the hotel in question. So, if the resources of the hotel where animation services are planned correspond approximately to the resources of hotel B, then in order to ensure competitive advantages, this hotel needs to provide a minimum level of animation services at the level of hotel A. The determination of the actual volume of animation services will be determined by a more detailed analysis of the potential resources of the hotel enterprise and economic performance indicators of the program.

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UDC 796.5/338.48

ANIMATION ACTIVITIES IN HOTEL RESTAURANT

SERVICE V.K. Nesterovich,

head of the center for advanced training and retraining of personnel,

A.A. Shilov, student,

Institute of Tourism, Belarusian State University of Physical Culture, Minsk

The scientific substantiation of animation activities in tourism is determined by the growth of tourist flows in certain areas. Recreation and cultural program is meant as a whole for both groups and individuals. There was a huge number of opportunities to travel within the territory of the republic and outside the state. As a rule, tourist routes provide for cultural and

entertainment. Animation events today depend on supply and demand.

Key words: hotel service, animation activity, personnel.

The entertainment, leisure and sports sector plays an important role in the overall infrastructure of the hospitality industry and solves various problems: education, upbringing, cultural development. Filling your leisure time with entertainment and sports, a person rests and recuperates, cheers up. The enterprises and organizations of the entertainment sector include circuses, zoos, attractions, game libraries, recreation parks, as well as a variety of entertainment enterprises - theaters, cinemas, concert halls, philharmonic halls, etc.

Enterprises of the entertainment and sports industry have recently acted as independent and separate units, attracting significant material, financial and labor resources.

Hospitality enterprises play a leading role in business contacts with enterprises providing entertainment, leisure, recreation and sports services. In addition, animation services are being formed in hotels that organize additional leisure and recreation for guests. Many hotel enterprises have their own sports facilities: swimming pools, tennis and golf courses, water attractions, cinema and concert halls, etc.

Tourists who are going on a trip are interested not only in the conditions of accommodation and the excursion program, but also in the presence of an animation team in a given hotel, boarding house or resort complex.

Animation is a relatively new area of ​​resort activity, involving the personal participation of tourists in game and theatrical show programs, sports, cultural and entertainment events. This phenomenon is a product of competition between resorts seeking to diversify the rest of their clients.

Animation teams work with tourists throughout the day, up to 16 hours a day. In the morning they are invited to game and sports and recreation programs, in the afternoon - to theatrical performances, in the evening they organize colorful shows, birthday celebrations, dating evenings, dance evenings, etc.

Animation programs include sports games and competitions, dance evenings, carnivals, games, spiritual activities, etc.

The animator is the same artist, and all his activities require constant dedication. Becoming an animator is not easy. The animator must initially be proficient in certain

skills and abilities, as well as to have psychological readiness for this work. Beginners are taught all this - from overcoming the language barrier to the art of transforming into your character. In addition, special seminars and practical classes are held on dancing, developing programs for the season, holding sports games and competitions. Every two weeks the animation program changes, so the animator's working day is very busy.

For children and adolescents, game programs, water attractions, excursions, horseback riding, competitions, demonstrations of feature films and animated films, and the work of various circles are offered. The main task of the hotel manager is to ensure that tourists, forgetting about everyday life, get the most positive impressions from their vacation.

The animation management structure can be represented as the following diagram.

ANIMATION MANAGEMENT STRUCTURE

General manager of the hotel

Chief Manager Animator

Animator - organizer

Animators performers

Children's Theater

Recreational Creative

Artistic Hobby

Cultural and entertainment Sports

1 ____________________________ i

Extreme Educational Cultural

(adventure) cognitive

The leading role in the animation system is assigned to the chief animation manager. He reports only to the general manager, who in turn reports to the hotel owner.

The chief manager of animation activities, as a generalist, is called upon to identify, satisfy and develop the socio-cultural interests of different groups of the population, develop targeted animation programs and social technologies for their implementation, stimulate innovative movements in the field of tourism, manage the economic mechanisms for organizing animation activities, and introduce effective pedagogical methods. development of cultural and aesthetic creativity. Manager-animator must know the psychological and pedagogical foundations of time management

the team with which he works, to be a leader in a variety of tourist teams that differ in age, composition, education, social status, to be able to influence the opinions of others.

Importance has a propensity for leadership, namely: the ability to take the initiative, attract and direct the attention of others, offer them a solution, the ability to speak the language of their supporters. Managers-animators must have high business skills, deep knowledge of people's psychology, practical skills in working in a well-established mechanism.

The methodologist-animator is engaged in the preparation of scripts and staging of the show, the development of costumes and rehearsals.

The organizer-animator provides the organization of the process of animation activities with everything necessary.

One of the important areas of animation activities in hotels is animation for children.

On the territory of five-four star hotels there are special children's clubs: "mini" - for children 3-12 years old, and "junior" - for young people 12-15 years old. Here, parents can leave their children for the whole day under the supervision of experienced animators (usually with pedagogical education) to travel to interesting corners of other countries, or lie quietly on the beach. The work plan, as well as the general plan of animation activities in the hotel, is drawn up in advance and adjusted during the classes, depending on the contingent of children present and other conditions. In this plan, there should be an optimal number of sports and cultural activities necessary for the development of the child.

Working in a mini-club, the animator takes into account a number of physiological and psychological characteristics of children of different ages, creates such conditions that the child would be interested in it. To organize effective work with children, there are appropriate rooms for children to stay in the summer months and in bad weather, equipped with equipment for outdoor and educational games, drawing, modeling, etc.

The work of a mini-club in a hotel is a creative and painstaking process, and the task of a children's animator is to organize children's leisure, develop their cognitive, physical and psychological abilities, so that every day a child spends in a mini-club turns into an event, a holiday that will remain a vivid impression from rest.

The development of animation activities is an urgent problem that requires the use of international experience. Given the increased consumer demand for

animation programs and an increase in tourist flows is necessary

develop programs for various categories of tourists. It is necessary to pay serious attention to the selection and training of personnel for the animation service.

Belarus has not solved the problem of staffing animators in tourism activities. Given the importance of animation activities both for society as a whole and for the income of tourist complexes, it is necessary to pay serious attention to the training and selection of specialists for the animation service. The tourism industry today is a large economic complex in which many people are employed, the image of the entire tourist complex depends on their qualifications. In this regard, new professions and new educational institutions involved in the training of tourist personnel have appeared. However, creative, professionally competent specialists are not enough, and it is almost impossible to find a good animator in Belarus.

Very high hopes are pinned on tourism educational activities: training in sports animation will allow you to lead a healthy lifestyle, recreational, cultural, creative animation will solve the problem of spiritual health, tourist enterprises will be able to serve tourists with high quality.

Literature

1. Kabushkin, N.I. Management of hotels and restaurants / N.I. Kabushkin, G.A. Bondarenko. Minsk, 2003.

2. Garanin N.I., Management of tourist and hotel animation: Textbook / N.I. Garanin, I.I. Bulygin. M., 2004.

3. Kotler, F. Marketing. Hospitality and tourism / F. Kotler. M., 1998.

Introduction

When studying the hospitality industry, it is important to realize that it includes various areas and sectors, in addition, one should take into account the relationship system that exists between the hospitality industry and other areas that are in many ways similar to it.

The entertainment, leisure and sports sector plays an important role in the overall infrastructure of the hospitality industry and solves various tasks (primarily, education, the formation of an optimistic mood, education, filling recreation, developing people's culture, etc.). Filling your leisure time with entertainment and sports, a person rests and recuperates. Entertainment enterprises and organizations include circuses, zoos, attractions, game libraries, amusement parks, as well as a variety of entertainment enterprises - theaters, cinemas, concert halls, philharmonic halls and much more.

Hotel enterprises establish economic ties and business contacts with enterprises providing entertainment, leisure, recreation and sports services. Animation services are being formed in hotels to organize leisure and recreation for guests. In addition, many hotel enterprises have their own sports base (pools, tennis, golf, water attractions, etc.), as well as cinema and concert halls, discos, various clubs, gaming establishments.

Increasingly, tourists who are going on a trip are interested not only in living conditions and excursion programs, but also in the presence and level of the animation team in a hotel, boarding house or resort complex.

Animation is a relatively new area of ​​resort activity, involving the personal participation of tourists in game and theatrical show programs, sports, cultural and entertainment events. This phenomenon is a product of competition between resorts seeking to diversify the rest of their clients.

Animation teams work with tourists throughout the day: in the morning they invite them to game and sports and recreation programs, in the afternoon to theatrical performances, in the evening they organize a colorful show, birthday celebrations, dating evenings, dance evenings, etc. For children and adolescents, game programs, water attractions, excursions, horseback riding, competitions, demonstrations of feature films and animated films, and the work of various circles are offered. Such activity is especially popular on vacation in Turkey, Greece, Spain, Cyprus and a number of other countries.

A special place in the hotel enterprises at the present stage of development is occupied by the animation service, which provides the organization of the animation activities of tourists. It is animation that is the source of a large additional profit for the hotel, and the attractiveness of the tourist product, therefore, all modern hotel enterprises are interested in professionals of this profile. This explains the choice of the topic and its relevance.

The theoretical basis of this study was the analysis of Russian and foreign authors in the field of hotel, tourism and restaurant business.

The methodological basis of this work was the works of such authors as: I. I. Bulygin, T. I. Galperin, A. D. Zharkov, V. E. Novatarov, E. M. Priezzhaeva and others. In the works of which the need for the use of animation activities at accommodation enterprises is noted, attention is paid to the development of cultural and leisure animation in Russia, examples of foreign experience are given, as well as materials obtained at Pacific CJSC.

The purpose of this work is to determine the potential and importance of animation services, and on this basis to form an animation program for guests using the example hotel complex"Pacific Plaza Sakhalin".

The object of the study is animation services at hotel enterprises.

The subject of the study is the Pacific Plaza Sakhalin hotel complex.

To achieve this goal, it is necessary to solve the following tasks:

) to make a theoretical analysis of scientific literature on the research problem;

) characterize and reveal the essence of the concept of animation services;

) consider hotel animation services and programs;

) analyze the activities of the Pacific Plaza Sakhalin hotel complex;

) investigate the animation activities of CJSC "Pacific";

) to develop an animation program in the Pacific Plaza Sakhalin hotel complex.

In the course of solving the tasks of the thesis, the following research methods were used: theoretical analysis of scientific literature on the research problem, methods of comparison and generalization, calculation method, SWOT analysis, survey and questioning.

The purpose and objectives of the study determined the following structure of the work: an introduction, which reveals the relevance of the topic, purpose, objectives, what is the object and subject of the study, practical significance, novelty of the study and stages of the study, as well as the methods of our study. Chapter I deals with the theoretical aspects of animation services provided by a service industry enterprise. This chapter reveals the concept and essence of animation services, hotel animation services and programs. In Chapter II, an analysis of the animation activities of the hotel company CJSC "Pacific" is carried out. In Chapter III, we offer the animation program developed by us for Pacific CJSC. In conclusion, conclusions on the topic of the study are formulated. The bibliography and appendix completes the work.

The novelty of the thesis is as follows: on the basis of research and analysis of the activities of the Pacific Plaza Sakhalin Hotel, an animation program has been developed to improve the cultural and leisure activities of the hotel, which will further stimulate the organization of leisure activities of the enterprise, increase their prestige, as well as the demand in the hotel market services.

The practical significance of the thesis lies in the fact that the presented material can be applied in practice in other hotel and restaurant enterprises of the region, in the activities of a wide range of specialists in leisure institutions and to obtain visible results from their implementation.

The writing of the final qualifying work took place in the following stages:

collection, analysis and generalization of material on the research problem;

study of the animation activities of CJSC "Pacific";

development of an animation program;

analysis and generalization of the results, design of the work.

Chapter 1. Theoretical Aspects of Animation Services Provided by a Service Enterprise

.1 Concept and essence of animation services

Recently, more and more tourist enterprises and sports and recreational institutions have begun to take care of providing such additional services as animation. This word quickly took root in the circles of tourism specialists. In Russian conditions, the concept of "animator" is often identified with the concept of "mass entertainer". However, the modern concept of animation is somewhat broader.

The concept of "animation" is of Latin origin (anima - wind, air, soul; animatus - animation) and means inspiration, inspiration, stimulation of vitality, involvement in activity.

Animation is a kind of service that aims to improve the quality of service, and at the same time it is a kind of advertising, a form of re-attracting guests and their acquaintances, pursuing the goal of promoting a tourist product on the market to increase the profitability and profitability of the tourism business.

Animation is a kind of tourist activity carried out at a tourist enterprise (tourist complex, hotel, cruise ship, train, etc.), which involves guests in a variety of activities through participation in specially designed leisure programs.

Tourist animation is a tourist service, in the provision of which the tourist is involved in active action. Tourist animation is based on personal human contacts of the tour animator (animator) with the tourist, on joint participation in the entertainment offered by the animation program of the tourist complex.

For a vacationer, the need for entertainment is in third place after tasty and varied food and a comfortable and cozy room. Therefore, animation occupies one of the main places in the structure of the hotel and is a separate service, closely related to others and of great importance.

The task of the animation service is in constant contact with vacationers, the results of which largely affect the overall review of the holiday. And it is thanks to this contact that the hotel can have a certain percentage of regular customers. Hotels that strive to increase this percentage, mostly family hotels, try not to change the composition of the animation team from year to year, improving its work.

In addition to direct work with vacationers, the animation team can participate in the promotional activities of the tourist complex: act in commercials, draw up booklets.

The presence of an animation service indicates the status of the hotel. Indeed, for the normal and fruitful work of the animation team, it is necessary to have a spacious and comfortable amphitheater on the territory of the hotel, a playground with all its attributes. It also requires constant updating of the material base - costumes, scenery, sports and game equipment. Not every hotel can afford such costs, so the animation service is present mainly only in the structure of 4 and 5 star hotels.

Turning to the consideration of the animation service as a new direction in the organization of cultural and leisure activities for vacationers, it should be noted that animation activities are most fully represented in the West. Abroad, the amount of free time among the population is gradually increasing, and, consequently, there is a process of a qualitative increase in leisure programs and services. The entertainment industry began to develop there more than half a century ago, resulting in a developed system of leisure organization.

Tourist animation service is most developed in resort areas, where it contributes to increasing the activity of tourist travel and the quality of recreation. In resort areas around the world, there is a clear awareness that a special role belongs to the organization of leisure activities for vacationers: game events, active competitions, various shows and holidays, etc. .

Despite the fact that the animation base of each hotel has its own characteristics, all animation services can be structured as follows (table 1.1).

Table 1.1 Animation type services in resorts

Standard	Additional	Exclusive
Playground	Rental of bicycles, rollerblades, scooters	climbing wall
Children's room	Tennis courts	Paintball club
Pool, water shows and games	Arrow from bow and crossbow	Rolledrome
Computer Club	Basketball court	Mini water park
	Volleyball Court	Dive center (snorkeling)
Sports complex	Pneumatic shooting range	Autodrom
Disco zone / dance floor		Arm wrestling club

Each tourist accommodation facility has its own daily entertainment program, the structure of which depends on the number and contingent of tourists, the location of the facility, staff, meal schedules, excursions, etc. An analysis of the experience of countries with a successfully developing tourism industry shows that the entertainment industry requires high-quality programs, expensive and high-quality equipment, new management approaches, highly qualified personnel.

The main characteristic of a successful holiday for tourists is the psychological state during the holiday, mood. When organizing services for vacationers, it is important to clearly understand that the high-quality condition of the tourist accommodation facility in itself will not provide full comfort for the tourist. To revive the walls of the hotel, to enable vacationers to feel the idea of ​​its organizers - this is the main task of the host.

When developing the staff structure of a tourist accommodation facility and analyzing the influence of staff on the psychological state of vacationers, it is necessary to take into account that the main role in creating this or that psychological climate in a hotel is played by the animation service personnel - animators. It is their personal qualities and the ability to create a special mood and a feeling of comfort and coziness among guests that ultimately determine how complete their stay at the hotel will be.

In the process of interaction between tourists and hotel staff, the attitude of the guest to the hotel, the schedule established in it, the service, the comfort created especially for him, and hence the mood for relaxation, are formed. From the friendliness and professionalism of all the hotel staff that receives guests, it largely depends on whether the tourist wants to come to this hotel again.

It depends on the qualifications of the animators: how long will the tourist remember this rather short vacation in this hotel.

Animator is a specialist in the formation and promotion of a leisure product in the tourist market and the organization of sports and recreational activities for tourists. The professional team of the animation sector organizes and conducts games, competitions and sports competitions, invites to performances, theater and dance shows, musicals, comedies, classical music concerts, movie screenings, beach parties, etc. The activity of the hotel animation sectors is able to mitigate minor shortcomings service and increase the profitability of the hotel.

Animation management structure can be imagined as follows:

general manager of the hotel;

animation manager;

organizer-animator;

performer animators.

The chief in the animation system is the animation manager. He reports directly to the General Manager, who in turn reports to the hotel owner.

As a generalist, the manager of animation activities is called upon to identify, satisfy and develop the socio-cultural interests of different groups of the population, develop targeted animation programs and social technologies for their implementation, stimulate innovative movements in the field of tourism, manage the economic mechanisms for organizing animation activities, and introduce effective pedagogical methods. development of cultural and aesthetic creativity.

The fundamental feature of a specialist animator is that knowledge of sociology, economics, political science, law, management theory, the basics of directing and a number of other socially significant and highly prestigious sciences today is not an end in itself, but as an essential means of implementing the leading metafunction of socio-cultural activity - introducing a person to the achievements of world culture, the full development of his creative potential.

The manager-animator must know the psychological and pedagogical foundations of managing the temporary team with which he works, be a leader in a variety of tourist teams that differ in age, composition, education, social status, and be able to influence the opinions of others.

Managers-animators must have high business skills, deep knowledge of people's psychology, practical skills in working in a well-established mechanism.

The propensity for leadership is important, namely: the ability to take the initiative, attract and direct the attention of others, offer them a solution, the ability to speak the language of their supporters

Any way of spending leisure time is good only when it is psychologically justified. For people whose work requires constant stress, rest-relaxation is useful, which relieves fatigue and stress. Some people, on the contrary, need to activate their forces. In addition, in animation activities, it is imperative to take into account the gender and age characteristics of the contingent of vacationers.

Hence the need to develop targeted programs that involve the involvement of cultural and leisure institutions located in the area. The more varied the recreation program, the more interesting it is. This is especially true when developing animation programs for children.

The animation service is based on several key components. Taking into account favorable external conditions, the formula for the implementation of an animation project is as follows (Fig. 1.1.) .

(who?) (with what?) (where?) (how?)

Fig.1.1. FORMULA FOR THE IMPLEMENTATION OF THE ANIMATION PROJECT

So, it can be concluded that in modern world in conditions of fierce competition in the tourist services market, it is impossible to imagine a hotel complex without organizing animation activities in it, which is a set of socially significant actions of a person aimed at intensive conscious interaction with the environment and the development of sociocultural values, in the process of satisfying relaxation and recovery, cultural -educational and cultural-creative needs and interests.

1.2 Hotel animation services and programs

In recent years, an increasing number of tourist complexes are trying to raise their level of service precisely due to the presence of an animation service in their structure. After all, if the guest as a whole spent his vacation fun and interesting, then he can turn a blind eye to some shortcomings: inconvenience during the flight and accommodation, bad weather and the lack of favorite natural juice in the bar, etc. And in order to smooth out all these minor inconveniences, which, in principle, can ruin the whole vacation, the animation service comes into play.

Hotel animation is organized by the hotel itself, the tourist complex, creates an appropriate hospitable, comfortable, friendly atmosphere in the hotel, meets the needs of tourists in physical and spiritual development, in emotional enrichment through pleasant experiences; is complex due to the coverage of all types and forms of animation; creates an opportunity for good communication, pleasant personal and joint experiences, entertainment; mobile, unconstrained, intimate, impactful, convincing due to the rather long time the tourist stays in the hotel, perceived as his home; has a permanent character, daily contact with the tourist, allows you to take into account their wishes up to alternative ones, choose the appropriate form, take into account the characteristics of the group and individual; quite easy to organize, especially with good technical equipment. In addition, in a hotel, a tourist complex in certain programs, in certain time, under certain conditions, it is possible to involve hotel staff (especially the contact service) in animation programs, which gives them a special flavor and friendly hospitable character.

Each person, moving into the category of a tourist, in a sense changes internally and expects from the upcoming vacation not just physical and psychological recovery of the body, but also something special and unusual. The hotel should become that place, an extravaganza, a fairy tale where they could plunge, discover a completely different world of the universe and forget for this week, two, the pressing problems of their real life.

One of the main challenges facing the management of the hotel hosting guests is to live up to these expectations.

Therefore, everything that is done at the hotel is aimed at organizing the most comfortable conditions for relaxation, creating an atmosphere of abundance, celebration, in general, all those prerequisites under which the guest would want to return to this particular hotel again and again.

The value of hotel animation for a hotel, a tourist complex is to increase the degree of tourist satisfaction with hotel services, to increase the complexity and quality of hotel services and, as a result, to improve the image of the hotel, to expand the active tourist season for off-season periods, to raise the prestige of hospitality professions as a result of professional, intellectual, efficient work of talented hotel tour animators. Tourist hotel animation is the only life-saving tool in hospitality under adverse weather conditions (cold windy sea, snowless winter at a ski resort), transport delays and other troubles and cataclysms.

In the complex, the program animation impact on a person during his rest to one degree or another solves the problem of the formation, development, preservation and restoration of his health: physical, mental, moral.

These components of health determine the appropriate conditional typology of directions and programs of tourist animation:

Sports, sports and health programs; sports and entertainment;

Spectacular and entertaining, adventure and game programs;

cognitive; sports and educational; cultural and educational, excursion, educational, amateur and creative labor programs; for each of these areas, characteristic forms of animation activity can be distinguished;

complex programs combined from homogeneous programs.

Cultural and educational animation programs are based on the contact of the tourist with the cultural, historical and spiritual values ​​of the nation, country, local population of the region where the tourist complex is located and include, in particular: visits to museums, theaters, cinemas, art galleries, parks, exhibitions, national folklore events, concerts, poetry evenings, meetings with famous cultural figures, etc. Some of these programs are dependent on the solvency of tourists, the level of their intellectual development. At the same time, lessons of the national language, quizzes, evenings of national customs, etc. are available to everyone.

Adventure and gaming animation programs are based on the tourist's contact with the interesting, exciting, extraordinary, for example: role-playing games and competitions, visiting caves, a pirate outing, an evening of folk tales and legends, a night hike, a night descent at a ski resort, a themed picnic, fishing, etc. .d. Programs are in demand regardless of age, gender, nationality, education.

Amateur (creative-labor) animation programs are based on attracting tourists to creativity, co-creation, competition in creative abilities, and the acquisition of mastery skills. They are built with the involvement of local opportunities on interest in national characteristics. After participating in such a program, the guest may ask himself, in particular, the following question: “what have you learned?” - communication in the local national language, received lessons in national cuisine, national music and instruments, dances, etc.

The forms of holding these programs can be very diverse: an auction of crafts made from natural materials, an amateur photography competition, a talent competition, a festival of author's poems and songs, a concert of vocal and instrumental performers, an exhibition of children's drawings, sand sculptures, etc.

Spectacular and entertainment animation programs include: festive events, competitions, festivals, carnivals, theme days, fairs, discos, dance evenings, amateur art concerts, etc.

Animation programs such as "communication by interests" are, in fact, combinations of the above programs, but here it is necessary to pay more attention to that relaxed, unobtrusive, comfortable environment that would be conducive to communication according to interests, desires, temperaments, nationalities, etc. In many cases, you need a good animator - "seed", a catalyst for such communication.

When developing animation programs, they strive to achieve, in particular, the following goals:

satisfy the need for self-expression;

to encourage tourists (guests, vacationers) to develop their skills;

direct entertainment and skills in a creative direction;

forget about daily problems and stress;

live as naturally as possible;

change the image and relax;

acquire additional knowledge in the field of culture.

In order to meet the needs of guests of different nationalities, different ages, different incomes and capabilities (physical, intellectual, etc.) and in different time, animation programs should change:

b) by intensity;

c) by the time of the event;

d) throughout the season and other parameters.

Animation programs largely depend on the size of the hotel, its location, functional orientation, available opportunities (including the range of additional services provided), as well as on the professionalism of tour animators, the depth of their specialization and vice versa, the degree of universality, on their talent.

The quality and volume of animation programs performed in tourist complexes, hotels is determined to a large extent by the availability of the required staff, the number of staff and, in general, the effectiveness of animation management.

In a small hotel, animation programs can be handled by one person - a tourist animation manager, in medium-sized tourist complexes - a department (service) of tourist animation, and in large resort and club tourist complexes - specialized large animation centers - leisure centers.

The property's daily animation program may include:

sports games and competitions for adults (aerobics on the beach or in the pool, volleyball, water polo, darts, arm wrestling, table tennis, archery and air pistol, etc.);

children's programs (games and competitions in the children's town and pool, evening entertainment programs, themed holidays);

evening show programs (show competitions, game shows, discos, performances by pop groups, amateur performances, theme parties, live music, etc.).

So, a variety of animation programs that combine all types of animation and which bring to life energetic and friendly, tactful and highly qualified creative workers of the animation team, help to improve the image of the institution, give it competitive advantages, and guarantee the return of the guest to this hotel, as he will return to the place he likes.

Chapter 2. Analysis of the animation activities of the hotel enterprise ZAO Pacific

2.1 Summary of CJSC Pacific

The form of ownership of the enterprise is a closed joint stock company. The form of enterprise management is contract management. The owner of the hotel has entered into an agreement with Hermitage Hospitality, a company specializing in the management of these types of businesses. The hotel officially entered the hotel services market in December 2006. CJSC Pacific is located at 172 Mira Ave., Yuzhno-Sakhalinsk, 693000 Russia.

The hotel is located just a few minutes from the main commercial business center (Sahincenter), as well as from city leisure centers (International Theater Center named after A.P. Chekhov and the popular in the city Sakhalin Regional Museum of Local Lore) and shopping centers("House of Trade" and "Slavyansky"). Pacific Plaza Sakhalin is ideal for corporate clients and tourists. The hotel is located on one of the main streets of the city, just 8 km from the airport.

The hotel has 149 comfortable rooms. Of these: 85 standard single rooms, 24 standard double rooms, 35 junior suites, 5 suites. All rooms are equipped with individual climate control devices, several levels of security system, safes, satellite TV. The hotel is equipped with an automatic control system, has a backup power supply, autonomous heating, hot water supply, a system of high-speed elevators, and the hotel is equipped with fire and security alarms.

The cost of a room at the Pacific Plaza Sakhalin Hotel includes accommodation. The hotel works with VAT. Base prices are shown in Table 2.1 (Appendix 1). The room rate includes breakfast.

The hotel also provides free services such as:

security service 24 hours;

cable TV with news and entertainment channels;

morning wake-up call;

provision of iron and ironing board upon request;

concierge services;

air (railway) ticket booking confirmation service;

calling an ambulance;

room safe with an individual code in each room.

TO paid services applies to:

24 hour room service;

mini bar;

international telephone connection;

laundry and dry cleaning services;

watching videos on demand;

providing a car for rent;

business center services (scanning, printing, laminating, faxing);

high speed wireless Internet.

The Pacific Plaza Sakhalin Hotel offers excellent conference and banquet services and a business center. Offices, halls and conference rooms are equipped with the necessary equipment. The hotel has 5 halls that are ideal for conferences, gala dinners, dance parties and can accommodate over 150 people. The halls are ideal for seminars, conferences, informal and formal receptions with a capacity of over 100 people. Table 2.2 shows additional conference services (Appendix 2).

The hotel has 2 restaurants ("Aromas" and "Valentin" offering international cuisine) and 2 bars (Lobby bar and bar on the eighth floor "Lounge 8").

Aromas is the main restaurant of the Pacific Plaza Sakhalin Hotel, located in the lobby. The cafe-restaurant is open 24 hours. Modern, lively atmosphere; a varied buffet for breakfast, lunch and dinner, modern Mediterranean and popular local cuisine.

The level of service at Pacific Plaza Sakhalin is evident in every detail. It is enough for the guest to dial the administrator's number and the qualified staff of the hotel will take care of his comfort. At the request of the guest, the administrator will order a taxi; The hotel administration provides guests with a transfer to the airport. The administrator can be entrusted with ordering air and railway tickets for any flights.

Consider the organizational structure of Pacific Plaza Sakhalin. The organizational structure of management is understood as a set of management links located in strict subordination and ensuring the relationship between the managing and managed system. In the management practice of the hospitality industry, the following types of organizational structures are most common: linear, functional, linear-functional.

The organizational structure of Pacific Plaza Sakhalin can be attributed to a linear-functional type. With such a management structure, the full power is assumed by the line manager, who heads a certain team. In this case, the general director is Skomarovskaya Evgenia Valentinovna. When developing specific issues and preparing appropriate decisions, programs, plans, it is assisted by a special apparatus, consisting of functional units - departments, services. These divisions are headed by managers. The hotel has the following departments:

manager of the reception and accommodation department. He is subordinate to: the reception and accommodation department, the reservation department, the hotel management department, the security service;

food department manager. He is in charge of catering companies. These include: Aromas cafe-bar, Valentines restaurant, lobby bar, Lounge 8 bar, as well as:

banquet manager;

head of the personnel department;

financial director;

sales and marketing manager.

Figure 2.1 shows a diagram of the organizational structure of the Pacific Plaza Sakhalin Hotel.

Rice. 2.1. Organizational structure of ZAO Pacific

Thus, from the above, we can conclude that more than 170 people work in the hotel. The structure of the hotel is simple and clear, but at the same time it includes all the departments necessary for the effective operation of the hotel as a whole. Each department has its own responsibilities. Each department plays an important role in a hotel.

The Pacific Plaza Sakhalin Hotel hospitably opens its doors, behind which everyone will be provided with cozy accommodation and comfort.

Let us analyze the Pacific Plaza Sakhalin hotel in the competitive environment of Yuzhno-Sakhalinsk accommodation facilities. To do this, we will use the original method for analyzing the external and internal environment of the Pacific Plaza Sakhalin Hotel - SWOT analysis, which is discussed in Table 2.3.

The analysis data shows that the Pacific Plaza Sakhalin hotel has a very favorable location and good infrastructure, in addition, this business class hotel, therefore, requires a high level of service, which Pacific Plaza Sakhalin provides to its guests.

But to maintain the level of service, highly qualified personnel and a developed engineering service are also required. Threats for the hotel are difficulties and dependence on the regional authorities, as well as the unstable economic situation in the country. These threats are large-scale and are real not only for this hotel, but also for business in Russia as a whole.

Table 2.3 SWOT analysis of the external and internal environment of the Pacific Plaza Sakhalin Hotel

ADVANTAGES		FLAWS
Ease of access to the hotel - Excellent visibility - Good location - Stunning mountain views		The location is less convenient for companies located outside the business center of the city - Construction of the building is not completed
the only international hotel in the market sector - Favorable conditions for meetings, business center - High quality restaurants and bars	Work is underway on the arrangement of the territory adjacent to the hotel - Not enough parking spaces
POSSIBILITIES
Renovation and improvement of the adjacent territory continues - Increase in the number of visitors - Increase in living standards - Rapid development of the hotel business in Yuzhno-Sakhalinsk	Other competing hotels to be built in close proximity - Unstable economic situation in the country - Difficulties and dependence on regional authorities

After analyzing the external and internal environment of the Pacific Plaza Sakhalin Hotel, the principles of market segmentation by main competitors and by consumers were considered. Market segmentation by main competitors (data for 2010) is presented in Table 2.4.

Ratings in points from 1 to 5 mean:

A clear leader in the industry;

Above average, performance is stable;

Average level, full compliance with industry standards;

Deterioration of indicators;

Crisis position.

Table 2.4 Market segmentation by main competitors

Forms of competitiveness	"Pacific Plaza Sakhalin"	Competitors
		"Mega Palace"	Mira Hotel
1. Product 1.1. Location	City center, "5"	Outskirts of the city, "3"	City center, "5"
1.2. Service level
1.3. Quality of service
1.4. Comfort
1.5. Brand prestige
1.6. Range of services
1.7. Additional services
2. Price 2.1. Single room (standard)			3075 (3600) "5"
2.2. Double Room		4900 "4" (improved number)	3075 (3600) "5"
2.3. Junior Suite		5600 (Deluxe) "4"
		13000 (Apartments) "3"	4625 (5300) "5"
3. Degree of market coverage
Total points

The Pacific Plaza Sakhalin Hotel is very profitable; over the course of five years, the hotel has been developing at a very fast pace, since the hotel, in addition to its basic services, offered and still offers additional services to residents and guests of the city, which in turn bring additional profit and influence its further development, which is a very positive factor in the development of the hotel services market.

2.2 Study of the animation activities of CJSC Pacific

We conducted a telephone survey of 20 hotel companies in the city of Yuzhno-Sakhalinsk, in order to find out if they are engaged in animation programs. In the course of the study, we found out that only the Mega Palace Hotel complex is engaged in holding such events for one reason or another (weddings, birthdays, New Year holidays and other events), while the rest of the hotel enterprises are engaged in the sale of basic hotel services.

The main services of the hotel complex "Pacific Plaza Sakhalin" are accommodation, meals and organization of conferences. In parallel with them, the hotel provides a number of additional paid and free services that have the maximum impact on the positive impression of hotel guests.

The hotel provides a minimum set of basic services that ensure the provision of basic hotel services. But there is no service that would organize animation activities. Many people think that the organization of any entertainment-related events is inappropriate in this hotel, as it has a business purpose. Contrary to this opinion, various cultural and entertainment events are held here, such as: theme and corporate parties, banquets, presentations, tastings of various products, etc. The hotel also hosts annual pre-New Year's corporate evenings and New Year's children's morning performances. Especially for these events, leaders hire: presenters, actors, dancers, musicians and others. Organizing all of the above events this moment handled by the catering department.

The cost of New Year's Eve corporate evenings in the Aromas restaurant per person is 1,500 rubles. In the bar "Lounge 8" cost new year's eve is 3000 rubles per person, this price includes a buffet + 2 alcoholic drinks. Prices for these events vary.

It is possible to organize animation activities well only if there is a sufficient material base. Appropriate equipment and props are required for show programs and other entertainment. The richer the material base, the more entertainment can be offered.

The Pacific Plaza Sakhalin Hotel has a good material and technical base and a sufficient number of opportunities for animation activities: furniture and necessary props, video, projection, sound, stage and lighting equipment and various premises. Table 2.5 gives a detailed description of the premises in the hotel.

Table 2.5 Area of ​​the premises of the Pacific Plaza Sakhalin Hotel

Hall name				Width Length height		Capacity (person)
Conference hall
Meeting room
Aniva Hall (1+2+3+4)
			13.8×26×3
			13.8×26×3
			13.8×26×3
			13.8×26×3
restaurants and bars
Valentine

Aromas Restaurant, which is located on the first floor, has the most large area on the territory of the hotel and a maximum capacity of up to 130 seats. There are very few events held here, mostly the restaurant operates as usual. But every year the catering department here organizes New Year's corporate evenings, with the involvement of vocalists, dance groups, presenters who conduct an entertainment program for guests.

Restaurant "Valentin", which is located on the second floor of the hotel, has a capacity of up to 80 seats. The restaurant is used only for individual orders (banquets): weddings, birthdays, parties, etc.

VIP-lounge, located on the eighth floor of the hotel. The hall is very popular among some companies in the city of Yuzhno-Sakhalinsk, which hold receptions for employees here. The hall is also ideal for children's birthday parties. The capacity of the hall is designed for 35-40 people.

Bar and terrace "Lounge 8", which is located on the eighth floor, the maximum capacity is 80 seats. This place has the most interesting cultural and leisure activities. Previously, theme parties with various names were held here, such as: "Dashing 90s", "Beer, Girls and Rock and Roll", "Pacific Therapy" (medical), " Eastern fairy tale". All the staff of the bar had an appropriate appearance (costumes, make-up, hairstyle, etc.), the appropriate music sounded in the given theme of the event from DJ Yura.

The entrance for the guests of the bar was paid, but the price included some kind of cocktail or some other complement from the institution, the evening was also accompanied by invited presenters, various competitions were held. These parties were very popular among guests and residents of our city, the profit was much higher than during the normal operation of the bar. But over time, the hotel management stopped holding such events and at the moment there are no theme parties.

Also, every year, in mid-May, the Terrace opens. To celebrate the event, there is a party and a complimentary Chef's BBQ tasting.

For the newlyweds and their guests, wedding receptions are held at the hotel. The buffet includes: two types of canapes, fruit platter, champagne, soft drinks. While the guests are relaxing, the newlyweds can take pictures at the hotel.

In the process of passing the undergraduate practice and observing the work of the staff, we learned that in this enterprise, cultural and leisure activities are mainly held. New Year's children's parties are also held with the participation of animators, but on the condition that the organization and hiring of animators is handled by the customer himself.

In order to understand what age category we should focus on when developing an animation program, we conducted a survey among residents and guests of the city, as well as people living in hotel enterprise Pacific Plaza Sakhalin. We invited 150 people to take part, of which 100 people agreed.

We were asked the following questions:

) Do you know any hotel companies in the city of Yuzhno-Sakhalinsk that offer animation programs to guests?

% of respondents answered positively. 97% of the participants surveyed gave a negative answer.

) If the Pacific Plaza Sakhalin hotel company offered animation programs to guests, would you go for it?

% of the people we interviewed answered positively. 32% of the respondents said it was possible and 21% of the survey participants gave a negative answer.

% answered - for children;

% - for adults;

% - for teenagers.

Based on the data obtained, we found out that in this hotel enterprise it would be most expedient to develop an animation program for children.

After analyzing the animation activities of the Pacific Plaza Sakhalin hotel complex, we can conclude that the hotel managers pay little attention to organizing leisure activities for guests and the population of the city. Indeed, for fruitful work, there is a good material and technical base, a sufficiently spacious area for such events, and most importantly, young, energetic and creative workers.

Chapter 3

.1 Animation program concept for CJSC Pacific

animation service hotel service

Most domestic accommodation facilities, in particular, and many hotels, do not meet international standards. True, in recent years, the hotel services market has been developing quite actively. The hotel complex largely determines the way of life - as long as the journey continues, as long as the guest lives in hotel room.

The Pacific Plaza Sakhalin Hotel occupies a stable position in the market of the hotel services provided by the city of Yuzhno-Sakhalinsk, but the organization of leisure activities is poorly developed here. The policy of the hotel is mainly aimed at providing services for the accommodation of guests, catering and conferences.

Any guest who checks into a hotel expects a calm and moderate rest from the presented accommodation. And one of the main tasks facing the hotel management is to live up to these expectations. Therefore, everything that is done at the hotel is aimed at organizing the most comfortable conditions for relaxation, creating an atmosphere of abundance, celebration, in general, all those prerequisites under which the guest would want to return to this particular hotel again and again. The implementation of these tasks is carried out by all services of the hotel. From all together and each individually depends on the mood of the guest, the feeling of pleasure and a good impression of the holiday.

Therefore, it is important to train hotel staff, in addition to professional knowledge, skills and abilities, managers must definitely pay attention to such qualities as tact, friendliness, delicacy, sociability, the ability to listen carefully and promptly respond to the difficulties and problems that the guest has encountered, so that he feels the most precious and desirable. One of the components that creates a psychological atmosphere have a nice rest, is a friendly attitude towards guests and an indispensable, sincere smile on the faces serving people.

Since the Pacific Plaza Sakhalin hotel complex is mainly aimed at the business segment, for guests who mainly use the hotel's business services (organization of conferences, presentations, etc.), cultural and leisure events are almost not held here.

The hotel has a good material and technical base and a sufficient number of opportunities for animation activities. Therefore, it is necessary to develop leisure activities to increase competitiveness and increase profits. Considering the animation service in hotels, we can conclude that in the modern world, in the conditions of fierce competition in the tourist services market, it is impossible to imagine a hotel complex without organizing animation activities in it.

We will formulate proposals for improving animation activities at the Pacific Plaza Sakhalin Hotel. In this case, the organization in the restaurant "Aromas" of the entertainment program "School of Magicians" with the participation of animators for children, as well as the introduction of the position of a manager for the organization of animation events.

At the initial stage, for the implementation of the animation program, you can use the services of various agencies and organizations of our city. For example, to conclude a contract for the provision of services with an agency for organizing holidays.

The animation program is based on educational games, where children can do artistic clay modeling, and then paint their creation with gouache, as well as watch and participate in a humorous puppet show. Various thematic competitions and quizzes are held, where children can express themselves in many ways. While the children are having fun, the attention of parents is provided with funny dramatizations, practical jokes, original parodies of famous TV shows. At the end of the entertainment program, guests (children and their parents) are invited to taste the buffet from the chefs of the restaurant.

Let's consider the option of organizing the animation program "School of Wizards" with the help of an agency that is directly involved in holding such events. In this case, this is the Creative Association "Ministry of Holidays".

Today, dancers, vocalists, DJs, show program artists, children's animators and many others work with the Creative Association "Ministry of Holidays". This team of professionals organizes various activities for children and adults. In addition to the artists, the range of services includes: hall decoration, musical and lighting design, etc. The conclusion of a cooperation agreement between the hotel company CJSC Pacific and the Creative Association "Ministry of Holidays" can positively affect further development activities of this hotel company.

In the course of cooperation with this organization, one of the variants of the animation program "School of Magicians" was developed, which is presented in Table 3.1.

Table 3.1 Animation program "School of Magicians" in the restaurant "Aromas" (1 day):

	Children sculpt various figures from clay
	A drawing competition is announced. Children draw on a certain topic. Then prizes are awarded.
	Children go to fabulous journey. Animators stage the fairy tale "Alice in Wonderland". Children take part in this, they are given roles and words.
	At the end of the entertainment program, guests (children and their parents) are invited to taste the buffet from the chefs of the restaurant.
	Children's disco, where animators hold various competitions, for the victory of which prizes are given.

To draw up a plan for the animation program "School of Magicians", the "Ministry of Holidays" first of all takes into account the age of the children. After all, some programs are designed for a certain age. But any of these programs can be adapted to the age of the child. Professional animators cope with this without problems.

General requirements that should apply to a potential applicant for the position of an animation organization manager:

the ability to create a family atmosphere, an atmosphere of joy and friendship;

friendliness and smile;

ability to communicate with any guest;

knowledge of all ways of leisure;

good education, honesty, discipline, reliability, talent;

ability to work in a team;

work should be enjoyable;

under 30 years of age (single or unmarried);

without bad habbits;

mental and physical health, absence of chronic diseases.

The range of tasks of the animation event manager includes:

contact with guests and with all services of the hotel;

participation in evening entertainment, if necessary;

search and hiring of decorators, make-up artists, dressers;

development of events (scenarios, technology of implementation);

creation and implementation of animation programs;

individual or group recreation programs that will fully satisfy the needs of the consumer;

To implement an effective animation activity, three components are needed:

) material and technical base for recreational activities;

) the concept of hotel animation activities with the application of standard animation programs and methods for their adaptation to real groups and personalities;

) talented animators who are able to bring this concept and these programs, techniques to life.

Central in this trio should be the animation manager, who manages the staff of talented animators and indirectly manages (through the technical director) the maintenance personnel of technical animation facilities and equipment, as well as employees of other services, one way or another involved in the animation service for guests. Scheme 3.1 considers the elements of the managerial activity of an animation event manager.

Diagram 3.1 Components of an effective hotel animation activity

Today, an animation service worker - an animator - is a person who organizes the leisure of guests. Animation is one of the effective means to attract guests to the hotel. It also affects the positive assessment of the hotel as a whole. These are a kind of additional services to the guest, the purpose of which is to awaken positive emotions in them, to feel satisfaction from the rest and the desire to come to this hotel again.

Thus, the creation of the position of an animation event manager will have a positive impact on the entire activity of Pacific Plaza Sakhalin. In the course of successful and fruitful work, the income, competitiveness, interest and prestige of the complex will increase. The hotel will reach a new level of hotel services in Yuzhno-Sakhalinsk.

3.2 Financial cost and profitability of the proposed animation program

Animation events manager will undoubtedly have an impact on the efficiency of the enterprise:

the company will improve its image by demonstrating an active position in the provision of entertainment services;

increase in profit;

strengthening stability in the market for the provision of hotel services;

increasing competitiveness;

attracting new consumers.

Let's calculate the costs of implementing the position of a manager for organizing animation events (Table 3.2).

Table 3.2 Costs for the implementation of the position of manager for the organization of animation events

Index	Costs per month, (thousand rubles)	Costs per year, (thousand rubles)
1. Manager salary
2. Insurance premiums
3.Costs for training programs
4. One-time expenses
5.Other expenses

As can be seen from Table 3.2, the planned costs associated with the activities of the manager at the enterprise amount to 59.9 thousand rubles. per month or 718.8 thousand rubles. in year.

An approximate calculation of the revenue that an enterprise can receive as a result of the introduction of a manager position is presented in table 3.3.

Table 3.3 Approximate calculation of revenue and net profit from the proposed activity

Thus, as follows from Table 3.3, the profit from sales will be 121.2 thousand rubles, and the amount of net profit that the hotel will be able to receive from the activities of the manager in the forecast year will be 94.8 thousand rubles.

Table 3.4 traces the expected dynamics of changes in the results of activities before and after the implementation of the proposed activity.

Table 3.4 Estimated dynamics of performance results before and after the event

Index			2011 (after implementation)	Deviation
1. Revenue, thousand rubles
2. Cost price, thousand rubles
4. Net profit, thousand rubles.

Thus, the data in Table 3.4 show that when implementing the proposed measure to introduce the position of a manager for organizing animation events in a hotel, the revenue of Pacific CJSC will increase by 840 thousand rubles. or by 1.66% and will amount to 50362 thousand rubles. Profit from sales will increase by 121.2 thousand rubles. or 0.7%. As a result, with an increase in cost, net profit will increase by 94.8 thousand rubles. and will amount to 4939.8 thousand rubles.

The following calculation is aimed at the costs associated with the animation program "School of Magicians" on the territory of the restaurant "Aromas" in the hotel "Pacific Plaza Sakhalin" with the participation of the creative association "Ministry of Holidays". This event will take place only once a week on Saturdays from 10:00 to 18:00. The number of guests is limited, adults - 40-50 people, children - 25-30 people. Orders are made in advance by phone. Entrance ticket: adult - 750 rubles, children - 500 rubles.

Table 3.5 presents the expected costs for the services of the creative association "Ministry of Holidays" for the animation program "School of Magicians" in the restaurant "Aromas".

Table 3.5 Costs for the services of the creative association "Ministry of Holidays"

Index	Costs per month, (thousand rubles)	Costs per year, (thousand rubles)
1.Creative / Script / Director / Producer
2.Group animator (3 persons)
3. Aqua make-up artist
4. Soap bubbles
5. Hall decoration
6. Prizes for participants
7. Sound engineer

As can be seen from Table 3.5, the planned costs associated with the costs of the services of the creative association "Ministry of Holidays" amount to 77.0 thousand rubles. per month or 924.0 thousand rubles. in year.

Table 3.6 shows additional costs for organizing the animation program "School of Magicians" in the restaurant "Aromas".

Table 3.6 Additional costs for the organization of the animation program "School of Magicians" in the restaurant "Aromas"

As can be seen from the data in tables 3.5 and 3.6, the planned costs associated with the implementation of the animation program "School of Magicians" at the enterprise amount to 154.92 thousand rubles. per month or 1859.04 thousand rubles. in year.

An approximate calculation of the revenue that an enterprise can receive as a result of the animation program "School of Magicians" is presented in table 3.7.

Table 3.7 Estimated calculation of revenue and net profit from the proposed activity

Thus, as follows from Table 3.7, the profit from sales will be 660.96 thousand rubles, and the amount of net profit that the hotel will be able to receive from the animation program "School of Magicians" in the forecast year will be 528.72 thousand rubles.

Table 3.8 traces the expected dynamics of changes in the results of activities before and after the implementation of the proposed activity.

Table 3.8 Estimated dynamics of performance before and after the event

Index		2011 (after implementation)	Deviation
1. Revenue, thousand rubles
2. Cost price, thousand rubles
3. Profit from sales, thousand rubles.
4. Net profit, thousand rubles.

Thus, the data in Table 3.8 show that when implementing the proposed measure to conduct the animation program "School of Magicians" in the hotel, the revenue of CJSC "Pacific" will increase by 2520 thousand rubles. or by 5.1% and will amount to 52042 thousand rubles. Profit from sales will increase by 660.96 thousand rubles. or 3.9%. As a result, with an increase in cost, net profit will increase by 528.72 thousand rubles. and will amount to 5373.72 thousand rubles.

Thus, the implementation of the animation program "School of Magicians" will create a positive impact on the financial position of the enterprise, and, consequently, on the entire activity of CJSC "Pacific".

Table 3.9 summarizes the economic impact of the two activities.

Table 3.9 Summary table after the implementation of two activities

Index		Events		2011 (after implementation)	Abs. off (+,-)
1. Revenue, thousand rubles
2. Cost price, thousand rubles
3. Profit from sales, thousand rubles.
4. Net profit, thousand rubles.

Thus, according to Table 3.9, we can conclude that after the implementation of the proposed measures, the main economic indicators will improve. Revenue will increase by 3360 thousand rubles, profit from sales - by 782.16 thousand rubles, and net profit - by 623.52 thousand rubles.

Thus, the implementation of the proposed measures, in our opinion, will be appropriate and effective for the enterprise under study.

Conclusion

In the modern world, in the conditions of fierce competition in the market of tourist services, it is impossible to imagine a hotel complex without organizing animation activities in it.

According to experts, at present, the inclusion of animation programs of a cultural, educational, sports, tourist, and entertainment nature in the content of the work of hotels increases their prestige and demand in the hotel services market.

Animation activities in hotels are of great importance in creating a favorable psychological climate in the hotel, thereby creating the prerequisites for the re-arrival of guests, which significantly increases the image and income of the hotel.

Creating a tourism industry in our country, trying to adequately enter the international market tourism services, it is necessary to reconstruct the existing ones, build new modern restaurant enterprises that can compete with the best hotels and restaurants of the world, gain prestige and popularity.

According to the apt expression of G. Page, hospitality is the very first and most important thing for a person. Hospitality is a philosophy of behavior, but the industry is already a service for a fee. The hospitality industry, according to D. Webster, is a business area consisting of such types of services that are based on the principles of hospitality, characterized by generosity and friendliness towards guests.

The service must be built not only on the principle of demand (what the guest wants), but also on the principle of supply (the hotel offers new services that it can provide, and the guest chooses).

In this thesis a new emerging direction of cultural and leisure activities - hotel animation was considered.

Animation is a kind of service, the purpose of which is to improve the quality of service (not only in hotels, but also in restaurants), and it is also a kind of advertising, re-attracting guests, also pursuing the goal of promoting a tourist product on the market to increase the profitability of the tourist business. Animators from the very first day involve guests in the life of the hotel, very quickly become real friends for tourists, with whom they spend almost all their free time. Attentive attitude, the ability to find a common language, cheerfulness and activity - these are the qualities inherent in all employees of animation teams. The animation program is aimed at meeting the specific tourist needs in terms of movement, culture, creativity, communication, and entertainment.

Recently, the requirements for the quality of services and services have increased dramatically, not all domestic hotels meet the requirements of the European level. All this emphasizes the relevance of this topic.

When studying the theoretical aspects of the formation of animation activities, it can be concluded that the organization of entertainment acts as an independent, relatively isolated link in the economic system, attracting significant material, financial, and labor resources. In this regard, the entertainment industry is characterized by specific technologies, management systems, performance results, labor organization, and personnel.

The Pacific Plaza Sakhalin Hotel works very stably, as it has been on the Sakhalin market of hotel services for a short time.

The hotel is very profitable. For four years, the hotel has been developing at a very fast pace, since the hotel, in addition to its basic services, offered and still offers additional services to residents and guests of the city, which in turn bring additional profit and influence its further development, which is very a positive factor in the development of the hotel services market.

After analyzing the animation activities of the Pacific Plaza Sakhalin hotel complex, we can conclude that the hotel managers pay little attention to organizing leisure activities for guests and the population of the city. But with the introduction of a new position - a manager for organizing animation activities and adding some entertainment events to the range of additional hotel services, it is possible to improve the activities of the hotel, as well as increase income and prestige.

In our opinion, with the implementation of the proposed measures, the main economic indicators will improve. Revenue will increase by 3360 thousand rubles, profit from sales - by 782.16 thousand rubles, and net profit - by 623.52 thousand rubles.

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http://dw6.ru/tipologiya_animatsii.html

Application

Accommodation from 01.01.11. till December 31, 2011 in rubles

Conference services of Pacific Plaza Sakhalin Hotel

Services list	Price, rub.)	Note
Conference hall rental
LCD projector
Computer
Microphone
TV
flip chart board
Internet Services
copying
Mineral water		1 bottle/person
Coffee break	400 to 600	For 1 participant (price depends on complexity)
Banquet, buffet, cocktail		Menu options are prepared individually

SAINT PETERSBURG

Course work

By discipline"Organization of service in hotels and tourist complexes"

Subject"Animation service in hotel complexes"

Completed:

Student: Kultysheva E.S.

Group: No. 215

Checked:

Lecturer: Bezrukova S.V.

The purpose of my work is to study the organization of animation services. Also in my work I will try to develop animation programs and analyze the activities of country hotels.

The topic of animation service I have chosen is relevant and interesting, because it is animation that is of interest to tourists who are going on a trip. This was a consequence of the fact that urbanization affects our lives. It creates various negative consequences: increased density of the urban population, increased life loads, constant stress, lack of time for what you love, monotony of work, and much more.

The reaction to these negative consequences is the desire to leave the city for pure nature, touch spiritual values, diversify life impressions, eliminate psychological and physical fatigue, get to know new and new people, find and express yourself in communication with them, be with your family in an atmosphere of relaxation and entertainment. And as a result of this, there is an increased demand for such tourist services as different kinds sports and independent tourism, ecological tours, sightseeing and entertainment routes, sports and entertainment and medical and rehabilitation services.

So a change in lifestyle modern man in connection with industrialization led to a change in its needs for recreation and, accordingly, to a change in the content of the tourist product. Now, in addition to accommodation and meals, it began to include other elements aimed at meeting the needs for entertainment, fun leisure activities, and emotional relief. This is how the concept of "tourist animation" arose.

Animation is a new direction of resort activity, involving the personal participation of tourists in game and theatrical show programs, sports, cultural and entertainment events. This phenomenon is a product of competition between resorts seeking to diversify the rest of their clients.

Animation teams work with tourists throughout the day: in the morning they invite them to game and sports and recreation programs, in the afternoon to theatrical performances, in the evening they organize a colorful show, birthday celebrations, dating evenings, dance evenings, etc. For children and adolescents, game programs, water attractions, excursions, horseback riding, competitions, demonstrations of feature films and animated films, and the work of various circles are offered.

The concept of "animation" is of Latin origin (anima - wind, air, soul; animatus - animation) and means inspiration, stimulation of vitality, involvement in activity.

Animation is a kind of service that aims to improve the quality of service and at the same time it is a kind of advertising, re-attracting guests and their friends.

The ultimate goal of tourist animation is the satisfaction of the tourist with the rest - his good mood, positive impressions, restoration of moral and physical strength.

The difference between the concepts of "animation", "recreational animation", "hotel animation", "tourist animation" is associated with the variety of existing forms and programs of leisure animation activities. The scheme shown in Fig. 1 will help to understand this.

Recreational animation is a type of leisure activity aimed at restoring the spiritual and physical strength of a person. Programs implemented for recreational purposes can be carried out by both tourist enterprises with tourists and guests, and leisure institutions with local residents. This gives us the right to assert that the concept of "recreation" is wider than the concept of "tourist animation" and "hotel animation".

Tourist animation is a kind of tourist activity carried out in a tourist enterprise, on vehicle or at the place of stay of tourists, which involves tourists in a variety of activities through participation in specially designed leisure programs. In other words, tourist animation is a tourist service, in the provision of which the tourist is involved in active action.

When preparing animation programs, such features of tourists as nationality, gender, age, number (individual, group, mass), as well as the activity of tourists participating, are taken into account.

Tourist animation is divided into three main types according to the importance, priority and volume of animation programs in the overall travel program:

First type. Animated tourist routes - targeted tourist trips for the sake of one animation program, or a continuous animation process deployed in space in the form of travel, moving from one animation service to another, which are provided in different geographical points.

Such animation programs include: cultural, educational and thematic, folklore and literary, musical and theatrical, art history and scientific, festival, carnival and sports, and many others.

Second type. Additional animation services during technological breaks - programs designed to “support” the main tourist services specified in the tour package and operate in circumstances due to transfers, travel delays and in cases of bad weather, as well as in the absence of snow at ski resorts.

Third type. Hotel animation is a complex service based on personal contacts between the tour animator and the tourist and their joint participation in entertainment.

Hotel animation is the narrowest concept of the three considered, since it involves only the organization of leisure in tourist accommodation places: tourist complexes, hotels, hotels, camp sites, etc. In other words, hotel animation is a leisure activity offered by hotels.

The interests of tourists depend on many factors: age, gender, nationality, educational level, income level, professional interests, hobbies, etc.

Of course, consumers of animation services cannot be clearly divided into categories of income, gender, age, and occupation; this can only be done conditionally.

In order to please tourists, animators must know a lot about him. What can be offered to students is unlikely to please the elderly, or what is intended for extreme tourists is unlikely to appeal to those who like to lie in the sun.

There are different types of classification of tourists. Most common:

· Classification of tourists by age.

When compiling programs for recreation, tour animators should take into account the age characteristics of groups of tourists:

0-2 years - infants (babies) - 3-8 years - preschool children

9-18 years old - teenagers-schoolchildren

18-25 years old - youth, students

26-64 years old - adults

65 and older - the elderly, pensioners.

Preschool children(inquisitive, active), the leading type of activity of which is the game, you can offer game libraries, matinees, fabulous trips, drawing contests, walks.

Teenage schoolchildren along with the listed forms, others can be offered. Children of this age are quite active, demanding. This is the age of romance and dreams, so trips and romantic meetings are especially attractive for this category. The richer the life of children at this age, the more they like it. They can be offered excursions, talks, sports competitions, contests, discos and quizzes.

For young people programs are changing. The main types of this period are study and productive work, which require a lot of effort. But energy and enthusiasm at this age should not be occupied, so the leisure program should include: KVN, evenings and discos, auctions, fairs and theatrical performances, festivals and shows, sports and athletics, olympiads, as well as games like television: “What? Where? When?”, “Smarts and smart girls”, etc.

For middle aged people, able-bodied, seeking to take a break from everyday work, calmer events are suitable: secular salons and complexes (beauty, humor, songs), literary drawing rooms and creative evenings, banquets, presentations, concerts.

During the off-season and the winter hotel is visited by l elderly people, pensioners. For them, this is the most favorable time when the sun no longer bakes as much as in summer. They increasingly want to remember their young years and everything connected with them. For this category of tourists, the animation program offers gatherings, tea parties, evenings (of ancient music, romance, memories).

But in order to properly draw up a recreation program, you need to know how a person prefers to spend his leisure time.

· Classification of tourists according to their attitude to leisure activities.

Tourists in their attitude to leisure activities are divided into several types of personality:

First type. Initiative tourists who plan in advance both working days and vacation days, so all the initiatives and ideas for organizing leisure time will belong to them. The main task of tour animators in working with this type of tourists is the ability to listen and execute an almost finished program, to play along with enterprising tourists.

Second type. Business people who in ordinary life are deprived of leisure and even their free time they tend to spend with maximum benefit for business. This type of tourist prefers leisure activities that give them the opportunity to improve or a quiet holiday that gives them the opportunity to relax (fishing, hunting).

Third type."Highly specialized" tourists who have one hobby in life. They devote all their free time to their favorite work, so club holidays suit them best.

Fourth type. Active tourists who prefer to move as much as possible during their leisure time. It is a pleasure to work with them, because they support any initiative.

Fifth type. Passive tourists, prone to home forms of leisure. These people can spend hours watching TV or reading books.

Sixth type. Incorrigible skeptics and grumblers. Unfortunately, there are also such types of tourists. This is the most difficult category of people. It is very difficult to captivate them with anything, however, with the variety of programs offered, they can find entertainment for themselves.

· Classification of tourists according to their nationality.

Hospitality professionals need to know national characteristics tourists, their habits, tastes, the most acceptable forms of leisure.

Russians- they are distinguished by a breadth of soul and optimism, they are open, often overly trusting, reckless, they love everything cheap, and even more - what they get for nothing. They like to relax on a grand scale, good song and dance. There is a cool attitude to recreational activities, because health in Russia is not yet considered the main value.

Germans- pedantic, punctual, cold-blooded, businesslike. They try to get all the pleasures provided by the hotel. They are lovers of walks in nature, theater. Many people like to drink, eat and sing folk songs. They try to make the most of their holidays.

Poles- the people are collected, prudent. The main features of the Polish character are collectivism, adaptability, the gift of improvisation and the ability to make the most of what is currently at hand. Poles rest and work equally productively.

Americans- do not like to travel abroad, believing that the United States has everything. The high standard of living in the United States provides many Americans with the opportunity to travel. These include mainly pensioners, traveling in groups and energetically striving to see and learn a lot, as well as businessmen.

Spaniards- Energetic, but disorganized and often unpredictable. They are very fond of all kinds of innovations, entertainment and pleasures, including gambling. Songs and dances are especially honored by this people. The Spaniards put family, children, hearth above all else, so they like to relax with the whole family somewhere on the seashore, enjoying loud music and delicious dishes.

French people- sociable, neat, have a special sense of humor, in love with France and everything French. They treat all kinds of innovations and inventions with great respect, therefore they are always involved in them with pleasure. They like intimate surroundings, quiet and far from the city. The French know how to organize their leisure time, they love to play sports.

English- in everyday life they are pedantic, distrustful, cautious, extremely rarely show their true emotions. However, on vacation they are transformed, guided by the motto "have fun, regardless of age and circumstances." They prefer leisure with all sorts of competitions and competitions. They agree to participate in all the activities offered to them, sometimes they don’t even know the rules yet, they love thrills. The main thing for them is not to let yourself get bored.

swedes- they constantly work or study, they strive to spend their holidays with maximum benefit, they especially try to get enough of the sun's heat during this period. They like to alternate between work and leisure, holding all sorts of conferences, seminars, meetings somewhere on the ferry. Swedes are willing to go in for sports, especially orienteering. They love the theater, they are happy to get acquainted with the culture, history, customs and habits of the local population.

Greeks- smart, energetic, but disorganized and impatient, passionate and temperamental, at the same time very insecure people. Their national character is a tangle of contradictions that has intrigued and fascinated travelers and historians for centuries. The Greeks are very sociable, they love entertainment, holidays, rich feasts, travel, weekends.

Japanese- very disciplined and responsible for tourist duties. Organized in groups, hung with cameras, they love excursions, take pictures and record on a video camera. They are musical, love the songs of other peoples. They also like to study the culture of other peoples. They are of little interest natural objects beach holiday Abroad.

People who go on vacation put completely different meanings into the concept of animation: for some, rest is a journey, for others it is reading books, walking through the forest, fishing, etc. According to the demand and motivation of travel in the practice of tourist services, the following types of animation are formed that satisfy the various needs of tourists:

· Animation in motion - satisfies the need of a modern person for movement, combined with pleasure and pleasant experiences.

· Animation through experience - satisfies the need for a sense of the new, the unknown, the unexpected when communicating, discovering, and also when overcoming difficulties.

· Animation through communication - satisfies the need to communicate with new people, to discover the inner world of people and to know oneself through communication.

· Animation through soothing - satisfies the need of people for psychological relief from everyday fatigue through calm, solitude, contact with nature.

· cultural animation - satisfies the need of people for the spiritual development of the individual through familiarization with cultural and historical monuments and modern examples of the culture of the country, region, city.

· creative animation - satisfies a person's need for creativity, demonstrating their creative abilities and establishing contacts with like-minded people through joint creativity.

Real animation programs are most often complex in nature, and these types of animation are the constituent elements of programs.

Park-hotel "Heliopark Country Resort".

Heliopark Country is the most famous hotel of the Heliopark chain. Coming here to rest, you get into a real "western". The hotel is full of breathtaking adventure all the time. Restaurants and bars, discos and billiard rooms, swimming pools and saunas are decorated in the territory of Heliopark in country style. You will be entertained by brave cowboys and Indians - real, professional hotel animators.

The Heliopark Country resort is located in the Taldomsky district of the Moscow region, on the banks of the Dubna River, among the forest. picturesque places, the healing air of a pine forest from the very first minutes makes you feel a surge of vitality!

The architecture of the houses of the hotel "Heliopark Country" is also designed in a style to match the name. Even the names of the rooms in the buildings speak for themselves: there are, in addition to standard rooms, country suites, suites with fireplaces - "Rondo" and "Blues", suites with an aquarium - "Luxor" and "Lotus", as well as family rooms with a hall, etc. The hotel has 153 rooms in total.

Heliopark Country provides medical services, the medical profile of the hotel's health complex is general health. They will offer unique wellness programs: "Anti-stress", "Beauty and health", "Anti-cellulite program", "Slimming program", "Cleansing programs", 4 stone therapy programs, therapeutic baths, Thai massage, etc. Health complex The hotel provides all the main types of services - from computer diagnostics of the body to a Russian bath, swimming pool and gyms. There are also quite unusual ones, such as, for example, phyto-barrel sessions, computer pulsometry complexes and art painting of nails.

As already noted, on the territory of Heliopark Country everything resembles the atmosphere of Wild West westerns, this fully applies to the chain of bars and restaurants: the Wild, Wild West restaurant; bar, billiards, karaoke "One-Eyed Harry's Saloon"; bar, billiards, cigar room "Long Johns" ( perfect place For a relaxing holiday in decorated interiors). Maybe sing at the Heliopark karaoke bar. Or, like a real cowboy, take a puff on a cigar.

You can go to see the zoo with domestic, wild and exotic animals. The Heliopark Country Resort has a lot of sports and other fun: a 23x10 m swimming pool with a section for children, in the deep part - 1 m 70 cm. Horse riding - on a mustang just like a real cowboy! And you can shoot from a bow and a shooting range. Outdoor and indoor sports games, aqua and step aerobics, fitness and sports halls, sports equipment rental, paintball, saunas, Russian bath, disco, fishing on Lake Lesnoy.

Children will have something to have fun: there is children's animation, a children's mini-club with toys "One cowboy, two cowboy" (with a teacher).

In my work, I will try to develop an animation program for adults and children. Because, most often the tourists of the hotel "Heliopark Country Resort" are families.

So for the animator, the main task is to keep the child as busy as possible in order to give parents the opportunity to relax without worrying about him.

Animation program (for 1 day):

For preschool children:

After breakfast, parents take the children to the mini club.

10.00 - 11.00 - children sculpt various figures from clay under the supervision of educators.

11.00 - 12.00 - drawing competition is announced. Children draw on a certain topic. Then prizes are awarded to everyone.

14.00 - 17.00 - children go on a fabulous journey. Animators stage the fairy tale "Alice in Wonderland". Children take part in this, they are given roles and words. Parents can attend this event.

19.00 - children's disco, where animators hold various competitions, for the victory in which prizes are awarded.

For teenage students:

10.00 - 12.00 - sports games in the pool. For example, "Who's afraid of the white shark?", "Floating bucket" - two buckets float around the pool. At the start signal, all participants (two teams) begin to throw balls into their bucket. One player (on each team) is next to the bucket and throws all the balls that did not fall into the bucket back. The winner is the team that quickly threw all the balls into their bucket.

14.00 - 15.00 - a "knight's tournament" is arranged on the street. Participants stand on a log and fight with pillows. Whoever resists is the winner.

15.00 - 17.00 - the game "Clever and clever"

19.00 - children's disco.

For young people:

10.00 - 12.00 - water polo, volleyball in the pool. There is a football tournament on the site. If you wish, you can recruit teams and take part in paintball.

14.00 - 17.00 - all participants are divided into teams, and KVN is held. A certain topic is given and the teams come up with performances with the help of animators.

19.00 - 20.00 - horseback riding is organized.

20.00 - disco.

For adults:

10.00 - 12.00 - women can take part in aqua and step aerobics. The men go fishing.

14.00 - 17.00 - rock climbing training takes place in the hall. At the same time, people can participate in karting on the site. Or rent rollerblades/skateboards.

19.00 - 21.00 - literary evening in the hall by the fireplace. At the same time, animators perform a performance in the hall, and guests take part in it.

23.00 - disco. Animators organize competitions, such as Miss Hotel.

For families:

"Neptune Day" in summer, construction of a snow fortress, creation of an ice sculpture, snowball fights in winter.

You can also prepare a program in the form of a ritual holiday "Russian Loaf". Wooden benches and tables are placed on the clearing. In the center is a Russian stove, which is heated by firewood. Girls in elegant sundresses with kokoshniks greet guests with bread and salt. Tourists cook pies, bagels, gingerbread, loaves, try hot baking

The global growth and development of tourism around the world has a great influence on the content and organization of professional tourism education. their prestige and demand in the market of tourist services. Having fun, a person or a group of people satisfies their spiritual needs, evaluates their own personality, analyzes their role on the scale of various subsystems. Entertainment processes are carried out both in natural and artificially created environments. The entertainment industry, solving multifaceted problems, essentially forms and develops a person. Filling part of his free time with entertainment, a person restores himself as a labor unit. The entertainment industry acts as an independent, relatively isolated link in the economic system, attracting significant material, financial, and labor resources. So, based on this work, we can draw the following conclusions: 1 In the modern world, in the conditions of fierce competition in the tourist services market, it is impossible to imagine a hotel complex without organizing animation activities in it. 2 Animation in hotels plays a great role in creating a favorable psychological climate in a hotel, thus creating the prerequisites for the repeated arrival of guests, which significantly contributes to an increase in the image and income of this hotel.

1. Brimer R.A. "Fundamentals of management in the hospitality industry", Moscow, 1995

2. Garanin N.I., Bulygina I.I. "Management of tourist and hotel animation", Moscow, 2004

3. Gulyaev V.G. "Organization of tourism activities", Moscow, 1996

4. Zorin I.V., Zorin A.I. "Professional education and career in tourism", Moscow, 2005

5. Kotler F. “Marketing. Hospitality and tourism”, Moscow, 1998

6. Fundamentals of tourism activities. Textbook for students of tourist lyceums and colleges, Moscow, 2001

7. Tutorial "Profession animator", Moscow, 2005

8. Chebotar Yu.M. "Tourist business", Moscow, 2000

9. Chudnovsky A.D., Zhukova M.A. "Management in tourism and hotel industry", Moscow, 2005

10. Magazine "Hotel", February, 2007

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Introduction

The hospitality industry is quite difficult to give any specific and capacious definition due to the huge number of industries that make it up.

When examining the nature of the hospitality industry, it is important to realize that it includes various areas and sectors, in addition, one should take into account the relationship system that exists between the hospitality industry and other industries that are in many ways similar to it.

The entertainment, leisure and sports sector plays an important role in the overall infrastructure of the hospitality industry and solves various tasks (primarily, education, the formation of an optimistic mood, education, recreation, the development of people's culture). Filling your leisure time with entertainment and sports, a person rests and recuperates. The enterprises and organizations of the entertainment sector include circuses, zoos, attractions, game libraries, amusement parks, as well as a variety of entertainment enterprises - theaters, cinemas, concert halls, philharmonic halls and much more.

Enterprises of the entertainment and sports industry act as independent and separate units, attracting significant material, financial and labor resources.

Hotel enterprises establish economic ties and business contacts with enterprises providing entertainment, leisure, recreation and sports services. Animation services are formed in hotels that organize leisure and recreation for guests, in addition, many hotel enterprises have their own sports facilities (pools, tennis, golf, water attractions, etc.), as well as cinema and concert halls, discos, various clubs, gaming establishments.

Increasingly, tourists who are going on a trip are interested not only in living conditions and excursion programs, but also in the presence and level of the animation team in a hotel, boarding house or resort complex.

Animation is a relatively new area of ​​resort activity, involving the personal participation of tourists in game and theatrical show programs, sports, cultural and entertainment events. This phenomenon is a product of competition between resorts seeking to diversify the rest of their clients.

Animation teams work with tourists throughout the day: in the morning they invite them to game and sports and recreation programs, in the afternoon to theatrical performances, in the evening they organize a colorful show, birthday celebrations, dating evenings, dance evenings, etc. For children and adolescents, game programs, water attractions, excursions, horseback riding, competitions, demonstrations of feature films and animated films, and the work of various circles are offered. Such activity is especially popular on vacation in Turkey, Egypt, Greece, Spain, and Cyprus.

The topic I have chosen is interesting and relevant, since a special place in hotel enterprises at the present stage of development is occupied by an animation service that provides organization of animation activities for tourists. It is animation that is the source of a large additional profit for the hotel, and the attractiveness of the tourist product, therefore, all modern hotel enterprises are interested in professionals of this profile. In my work, I will reflect all areas of animation programs both in Resort hotels and business hotels.

Chapter 1.ABOUThotel service: "Animation"

1.1 Creating a certain climate in the hotel

Each person, moving into the category of a tourist, in a sense changes internally and expects from the upcoming vacation not just a physical one.

and psychological recovery of the body, but also something special and unusual. The hotel should become that place, an extravaganza, a fairy tale where they could plunge, discover a completely different world of the universe and forget for this week, two, three pressing problems of their real life.

And one of the main tasks facing the management of the hotel that receives tourists is not to deceive these expectations.

Therefore, everything that is done at the hotel is aimed at organizing the most comfortable conditions for recreation, creating an atmosphere of abundance, celebration, in general, all the prerequisites under which a tourist would want to return to this particular hotel again and again.

The implementation of these tasks is carried out by all services of the hotel. Starting with the reception workers who meet the tourist on the day of his arrival, the maids who clean the rooms, the security workers who ensure the safety of the stay at the hotel, the food service personnel, other service sectors, and ending with top managers, they strive to live up to this idea. The mood of the tourist, the feeling of pleasure and a good impression from the rest depends on all together and each individually.

Therefore, in training hotel staff, in addition to professional knowledge, skills and abilities, managers necessarily pay attention to such qualities as tact, friendliness, delicacy, sociability, the ability to listen carefully and promptly respond to the difficulties and problems that a tourist has, so that he feels himself the most dear and welcome guest.

One of the components that creates the psychological atmosphere of a good holiday is a friendly attitude towards guests and an indispensable, sincere smile on the faces of serving people. This is that “plus something else”, that zest, which, although not included in the price, but only implied, plays a big role in creating the image and complete image of the hotel, enlivening the diverse range of services and equipment provided.

In addition, the hotel administration tries to organize work based on an individual approach to each client.

Congratulations on the birthday of tourists: on the basis of registration sheets, employees select guests whose birthdays fall within the period of stay at the hotel. A greeting card is prepared in advance for each birthday person, a table in a restaurant is festively decorated, a cake is ordered, music is played in his honor, and in the evening animators from the stage congratulate tourists and say wishes.

Tourists who come to the hotel more than once are called "repeat guests". When such clients check in, the administration sends a fruit basket and a postcard to the room in advance. Tourists who come to the hotel again are grateful and, of course, welcome guests, which means that they liked it last time and decided, given the possibility of such a variety of hotel choices, to spend their holidays here again. In addition, they are happy to recommend it to their friends, relatives, work colleagues. Therefore, the administration is interested in having as many of them as possible and pays special attention to them.

All information on tourists is entered into the computer database of the hotel. Using its own database, the administration conducts correspondence with guests: congratulates them on holidays, happy birthdays, informs them about innovations for the next season, invites them to visit the hotel during the holidays, and offers discounts. The administration gives priority to such guests, they can be allocated the best rooms at the hotel, significant discounts on services are provided.

VIP clients require a special approach. The name itself speaks for itself - these are very important people: politicians, artists, big businessmen and other well-known personalities. The administration prepares in advance for their meeting, sends champagne, fruit to the room, organizes an additional security system, offers additional services, makes reservations in special restaurants, organizes a transfer from the hotel to the airport, etc. Visiting the hotel by VIP clients enhances the image of the hotel, significantly increases its income, affects the rate of development of the hotel.

The infrastructure of the hotel should include all the services necessary for a comfortable stay and effective rest. The higher the category of the hotel, the greater the requirements for the service sector. The hotel is like a mini-town, which also has its own doctor, who provides round-the-clock medical care to guests; and a mini-kindergarten with its own nurses, nannies, educators, who can fully take care of the children and give parents the opportunity to relax and have a good rest; these are hairdressing salons, where they can satisfy the most sophisticated requirements of guests from different countries; and shops that have in their assortment a wide variety of goods necessary for a tourist on vacation. Each hotel has its own security service, which guarantees guests safety and peace.

Another important service in the hotel is guests relations. This service is an intermediary between guests and the hotel administration. With all the questions that arise during the stay at the hotel, claims, wishes, tourists turn to this service. The task of the staff of this service is to listen carefully, try to help, correctly and delicately solve the problems that have arisen. In addition, the service constantly conducts a survey of guests to study the requirements, tastes, wishes of tourists, to identify any negative aspects in the work. This helps to adjust the work of all hotel services, improve and improve the service. But the main people who play an important role in creating this or that psychological climate in the hotel are the animators, their personalities and their ability to create a special mood and a feeling of comfort and coziness among tourists.

1.2 Personal qualities of the animator

In the process of interaction between tourists and hotel staff, the attitude of the guest to the hotel, the schedule established in it, the service, the comfort created especially for him, and hence the mood for relaxation, are formed. From the friendliness and professionalism of all the hotel staff that receives guests, it largely depends on whether the tourist wants to come to this hotel again.

It depends on the qualifications of the animators: how long will the tourist remember this rather short vacation in this hotel.

Animation is a whole industry in hotel service, an integral part of the entire service of a club-hotel (restaurant, sports ground, swimming pool, etc.). Animators are essentially the same mass entertainers who are hired so that none of the guests get bored. In a word, the animator is the soul of society, the person who must keep the mood of the public at the highest level. After all, it is not in vain that the very word "anima" in translation from Latin means "soul", "spirit". But here, too, the main thing is not to overdo it and do everything so that the guests are satisfied with the rest and the work of the animation team.

The animator is the same artist, and all his activities require constant dedication - daily, every minute, for fifteen or more hours a day. Not everyone can withstand such an active and stormy rhythm, which is why it is so important to organize the work of animators well. A good animator is half the success of any event. Whether it's a birthday, wedding or corporate party. The era of template holidays with toastmasters, toasts and traditional, boring contests has long passed. New Age dictates new standards of the holiday. And the animators play an important role here.

Who can be portrayed by animators? Yes, anyone! Animators are both familiar to us clowns, and characters of famous animated and feature films, these are robbers and pirates. In a word, whatever your soul desires.

Animators will equally interest both children and adults. Children will be happy to accept a funny game, and adults will be happy to remember their childhood by participating in interesting competitions. The performances of the animators are especially interesting in that they involve the viewers of the program in an exciting interactive action.

Training of animators is carried out today by many organizations, because this is really the profession that is needed in the field of celebrations. Animation management structure can be imagined as follows:

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The chief in the animation system is the animation manager. He reports directly to the General Manager, who in turn reports to the hotel owner.

As a generalist, the manager of animation activities is called upon to identify, satisfy and develop the socio-cultural interests of different groups of the population, develop targeted animation programs and social technologies for their implementation, stimulate innovative movements in the field of tourism, manage the economic mechanisms for organizing animation activities, and introduce effective pedagogical methods. development of cultural and aesthetic creativity.

The fundamental feature of a specialist animator is that knowledge of sociology, economics, political science, law, management theory, the basics of directing and a number of other socially significant and highly prestigious sciences today is not an end in itself, but as an essential means of implementing the leading metafunction of socio-cultural activity - introducing a person to the achievements of world culture, the full development of his creative potential.

The manager-animator must know the psychological and pedagogical foundations of managing the temporary team with which he works, be a leader in a variety of tourist teams that differ in age, composition, education, social status, and be able to influence the opinions of others.

The propensity for leadership is important, namely: the ability to take the initiative, attract and direct the attention of others, offer them a solution, the ability to speak the language of their supporters.

Managers-animators must have high business skills, deep knowledge of people's psychology, practical skills in working in a well-established mechanism.

The Animation Manager reports to:

· methodologist-animator (choreographer), who is engaged in preparing scripts and staging shows, developing costumes and conducting rehearsals;

An organizer-animator who provides the organization of the process of animation activities with everything necessary.

In addition to the people who are directly part of the animation team, the artist (if he is not among the animators) also helps to make the performances brighter and more colorful, who decorates the scenery for the performances, draws announcements, posters and other materials for them, and the tailor who sews and answers for evening costumes of animators.

Becoming an animator is not easy. The animator must initially possess certain work skills and abilities, and must also be psychologically prepared for this work.

In addition, special seminars and practical classes are held on dancing, developing a program for the season, holding sports games and competitions. Every two weeks the animation program changes, so the animator's working day is very busy.

The morning starts at seven o'clock. Personal hygiene, exercise, breakfast.

At nine in the morning, the animators gather for a meeting where organizational issues for the upcoming day are resolved, after which communication with guests begins - yoga classes, morning exercises.

After lunch and water gymnastics in the pool, there is a break until dinner, but dinner is followed by the most intense animation program: performances, dancing with guests, socializing in bars, entertainment shows.

Singers, professional dancers and musicians work together with the animators, who are often specially invited for the evening and paid by the hotel administration.

The earnings of the animators themselves vary depending on work experience: an animator who does not dance, but only entertains the public, can be offered a salary of 250-300 dollars. And dancing, singing and playing on musical instruments An animator who speaks at least English (and preferably German) can earn 600 or more dollars a month. In foreign hotels, knowledge of the Russian language is also very important - in the summer, up to 70% of the guests in these hotels are Russian-speaking tourists, so there are a lot of people from the CIS countries among the animators.

With well-developed systems of club recreation, it is required a large number of animation professionals.

By and large, the activity of the animator is aimed at developing the creativity of tourists, enriching the content of animation activities, searching for new forms of work, taking into account modern demands, using material and expressive means in full.

And if you equip tourism workers with interesting and exciting programs, taking into account age and psychological characteristics, local traditions and traditions of other countries, this will make tourism mass, able to involve in its sphere all social strata of the population, including young people.

Considering program tourism and animation services in hotels, we can conclude that in the modern world, in the conditions of fierce competition in the tourism services market, it is impossible to imagine a hotel complex without organizing animation activities in it.

1.3 Concierge - same animator

In Moscow, basically, all hotels are business hotels, and the usual animation program service in these hotels will not be acceptable, since the clients of business hotels are businessmen. And as additional services, some hotels, such as National, Metropol and others, consider such services as Guest Relations and concierge service.

The main function of Guest Relations is to provide complete information about the possibilities of the hotel with a list of current and planned events, information about VIP-service, organization of medical care, provision of babysitting services and much more.

The functions of the concierge in most cases relate to the leisure of guests: this is ordering seats in restaurants, booking air and railway tickets, theater tickets, organizing excursions, as well as information about various institutions and events in the city.

The concierge is the staff at the hotel. But concierges may not be hotel employees, but independent entrepreneurs who buy from the hotel the right to do this work on its territory. They hire their own helpers.

There is an organization "Golden Keys of Concierges", which includes concierges the best hotels Moscow and St. Petersburg. The specifics of the work of a concierge in a hotel is to provide the client with absolutely any services, and especially those that cannot be performed within the hotel. The advantage of ordering services from a concierge is that the client receives everything from one hand - the hands of the concierge, without wasting time on making various requests to different companies and people. Moreover, it does not matter whether he is a guest of the hotel or not. When ordering services from our concierges, the client can be sure that his request will be fulfilled on time, efficiently and accurately, since all employees are professionals, have a long work experience and many business connections in Moscow, in Russia and abroad .

Here are the main types of services provided by the organization, although the list can only be limited by the imagination of the client:

· Vehicles. Passenger / limousines / cargo / mini-buses / buses.

· Excursions/guides.

· Translators.

· Theater tickets. Purchase / delivery.

· Air tickets. Reservation / confirmation / date change / delivery.

· Railway tickets. Booking / delivery.

· Rental of mobile phones.

· VIP service at the airport.

· Bodyguards.

· Flowers. Purchase/delivery and more.

The most inventive and experienced concierges also carry out unusual assignments. Example: a guest who arrived from Italy to Moscow for business purposes needs to congratulate his wife on her birthday. He turns to the concierge of the hotel where he is staying with a request to deliver a bouquet of flowers to Italy to his wife. In this case, the concierge must contact the Italian concierge service and agree on the delivery of the bouquet to a specific address. It takes years for a concierge to develop a wealthy clientele. In addition, you need to know a lot and be able to be a good concierge - to know in all details the life of the hotel and its services, to speak several languages, to have a sociable character, to have good connections in the city, and maybe even beyond. Some hotels have special groups that perform the functions of concierges, guides, translators. Groups work with tourists who do not speak the local language.

Chapter. 2.Animation programs in the hospitality industry

2.1 Forms and tasks of animation programs

At present, a completely new direction has begun to be actively used all over the world - animation, i.e. revitalization of recreation and organization of direct impressions from personal participation in events.

This phenomenon in tourism is born of competition between resorts of equal magnificence in interiors and service.

Animation (from the Latin anima - soul; animatus - animation) or leisure, human activity, primarily associated with recreation (from the English. Recreation - recuperation).

In the Explanatory Dictionary of Tourist Terms, the concept of "recreation" is defined as "an expanded reproduction of human strength (physical, intellectual and emotional)".

The Tourist Encyclopedia defines recreation as "the restoration and development of a person's physical and spiritual strength through recreation, including tourism." The moral and psychological climate in society, its cultural level, physical and moral health depend on the organization of leisure of the population. Recreation is the restoration of human strength. Rest is a means by which a person's strength and working capacity are restored.

Leisure can also be defined as a means of restoring a person's strength in the course of his activity (for example, amateur activities); those. Leisure is part of leisure because it does not include time for sleep and other indispensable costs that we might call rest (Figure 1).

Tourism is one of the most active and interesting types of leisure, combining exciting and educational activities at the same time.

Rice. 1. Recreation

In campaigns, trips, travels, patience, courage, endurance, curiosity are brought up; cognitive activity is encouraged on excursions; interest clubs develop creative abilities.

Animation is considered as an activity for the development and presentation of special programs for spending free time. Animation programs include sports games and competitions, dance evenings, carnivals, games, hobbies, spiritual activities, etc.

Animation is a new direction in tourism, which is designed to "breathe the soul" into tourist programs and thereby attract participants to them. Consequently, an animator is a specialist who develops individual and collective leisure programs, orienting a person in a variety of leisure activities, and organizing a full-fledged leisure.

Animation as a factor of human social activity acts as a form and method of studying the current practice, which requires professionally trained specialists in this area of ​​social activity.

One of the areas of animation in the tourism industry is the animation of tourists resting in hotels and recreation centers (resorts), where animators work with tourists all the time, and the main task of these workers is to prevent people from getting bored.

Most often, such workers are found in clubs such as " all inclusive". During the day, tourists can see them at the boutique counter or teaching beginners on the court, at sports or fishing organized for tourists.

In the evening, the same animators organize a colorful show involving tourists. As a form, animators have bright T-shirts. On the T-shirt - a card with the name of the animator and the flags of the countries whose languages ​​he speaks.

Preparation and development of animation programs is a special activity of the tourism industry. They include sports games and competitions, dance evenings, carnivals, games, spiritual activities, etc.

The recreation program is a plan for conducting tourist, sports and recreational, cultural, educational and amateur activities, united by a common goal or plan.

The functions of animation programs are the organization and management of cultural, recreational and sports events, their further distribution among tourists.

During the formation of the animation program, its organizers should answer the following questions:

1. For whom the program is being made, where it is determined:

the age and gender of future viewers (if any) family hotel, what is its contingent, will children, older people watch our program, etc.);

social status and professional employment (is our hotel a closed club for aristocrats and a select part of businessmen or is it youth camp for students)

nationality (peculiarities of cultures and traditions);

· the lifestyle of people having a rest in the hotel (classic, extreme, "domostroy", etc.);

state of health (this is especially important in the development of sports and recreation programs);

2. What is the basis of the animation program (the main idea and goals of its achievement);

3. How to build an animation event.

As a rule, at the beginning of a new season, the chief of animators, with the assistance of the team, develops and approves the animation program for the entire season.

For each day of the week (by the hour), an exact schedule of events is drawn up, and each team member is assigned certain responsibilities for their implementation.

The general animation program is prepared in such a way that entertainment and sports elements are diverse in form, interesting for tourists and that as many participants as possible are involved in the events.

Evening shows should be repeated no more than once every two weeks, based on a typical two-week stay of guests at the hotel. The script, music, lighting, choreography, costumes - everything is clearly thought out and organized by the team members and the leader, who often takes part in the show programs himself.

During lunch and before dinner, animators meet guests at the entrance to the restaurant, wish them a good appetite, get to know new guests, communicate with those with whom they played today, sit down at tables, and trying not to pause in the conversation, entertain guests and invite them to take part in games and entertainment shows in the afternoon.

All animators who are not involved in the performance take part in the preparation of evening shows and entertainment programs: they prepare scenery, costumes, other props, make up the actors, help them get dressed, etc.

2.2 Sports and recreation area

cultural wellness animation hotel

Sports animation involves theoretical training, since the result is possible only when there is a theoretical basis.

Sports animation is based on a healthy lifestyle. A healthy lifestyle combines everything that contributes to the fulfillment of social, professional and domestic functions by a person.

Preservation and promotion of health are the main functions of sports animation.

Of particular importance in the complex of activities aimed at entertaining tourists is given to all kinds of sports activities, competitions, competitions.

And here everything that has been developed and created by mankind in this area at the moment can be used. These are games that have long been familiar to everyone with known conditions and rules; and completely new, developed right here, in the process of communication; and proposed by someone from the vacationers, modernized, adapted to this situation and borrowed from colleagues from a nearby hotel.

In games, animators take part as players, presenters and judges. Their task is to stir up interest and control the course of the game, resolving possible conflict situations.

During the game, the animator clearly states the rules, ensures its continuity, safety, organized start and end with a mandatory outcome and announcement of the winners.

Animators create such an atmosphere of enthusiasm and excitement that nearby tourists switch their attention to the game and gradually get involved in the process themselves.

The dynamism, the groovy nature of competitiveness allows people to be liberated, to show some abilities, talents. And, besides, team games also bring together.

Consequently, the created atmosphere of rivalry - on the one hand, and collectivism, mutual assistance - on the other, contribute to the revival of recreation, and this is the main task facing the animators.

2.3 Animators for children

One of the important areas of animation activities in hotels is animation for children.

On the territory of five-four-star hotels there are special children's clubs: "mini" - for children 3-12 years old, and "junior" - for young people 12-15 years old. Here, parents can leave their children for the whole day under the supervision of experienced animators (usually with a pedagogical education), to ride interesting corners for their own pleasure, or lie quietly nearby on the beach.

The presence of a mini-club in the hotel is indicated by a large colorful stand installed in the hotel lobby, at the entrance to the main restaurant or to the beach, which lists the work schedule and upcoming events for children, so that guests can quickly orient themselves at the entrance to the hotel and determine where your child. The name of the mini-club is purely individual, but it determines the further policy and motto of this department ("Pink Hippo").

The work plan, as well as the general plan of animation activities in the hotel, is drawn up in advance and, possibly, adjusted during the classes, depending on the contingent of children present and other conditions. In this regard, they should be successfully combined and have the optimal number of sports and cultural events necessary for the development of the child.

Working in a mini-club as an animator is a lot of work, so this person must take into account a number of physiological and psychological characteristics of children of different ages, create such conditions that any child would be interested in it, and he could show and realize himself as a person.

To organize effective work with children, it is necessary to have appropriate rooms for children to stay in the summer months and in bad weather, equipped with various equipment for drawing, modeling, outdoor and educational games, etc.

Every day invariably begins with an acquaintance (children stand in a circle, say their name, repeat and remember the names of others) and has its own theme, which is revealed in the course of sports and educational activities and competitions, jointly staged small performances, concerts and holidays.

In the evening, everyone gathers for a performance where, dressed and painted with the help of animators, they play pre-learned roles on the stage.

So, the work of a mini-club in a hotel is a creative and painstaking process and the task of a children's animator is not just organizing children's leisure, developing their cognitive, physical and psychological spheres, but also such an organization in which every day spent by a child in a mini-club, would turn into a whole event, a holiday that will remain a vivid impression of his vacation.

Chapter3. Cultural and leisure activities

The basics of cultural and leisure animation of tourist services in hotels are:

an integrated approach to organizing events;

freedom of choice of these activities;

Theatricalization: the use of various techniques and all types of art (painting, music, literature), while the course of the event is determined by the scenario;

personification.

The traditional forms of organizing such events include:

carnival (folk festival in the form of a street procession, parade, masquerade),

Raut (a meeting of people that does not involve dancing);

banquet (mass meeting of people, based on plentiful refreshments);

Mystery (a theatrical performance of a play with a religious content);

raus (an event to invite the audience before presentations, cultural and leisure programs);

Ceremony (cult reverent / state / act, which is carried out in strict order / ceremonial /);

Show performance, mass spectacle.

In order to successfully compose an entertainment program for a hotel, it is necessary to determine a number of criteria, namely:

· a genre that creates a special atmosphere and sensations for the audience (drama, clowning, musical, etc.). At the same time, numbers and fragments should be combined in such a way that a single picture and the associated structure of the elements of this representation are formed;

the name of this show, which creates a mood and reveals its essence;

· a scenario plan, which indicates a list of elements, fragments, events in the process of their development, characters, their relationships and movement. There must be an opening, climax and denouement:

Scenario, i.e. itemization scenario plan, as well as work on the literary part - the study of monologues and dialogues, the study of speech style;

· Director's plan - translating literature into the language of action (if it is a production based on a literary work), compiling and coordinating a continuous effective chain, and working with technology, light and sound.

In addition, it is important - where this action will be played out (on a summer playground, in a bar, near the pool), to decide on the pace, rhythm, inclusion of spectacular moments and the rehearsal period.

Evening shows are a major part of the hotel's entertainment program. They should be very diverse in content, staging, costumes and interesting for all vacationers. As a rule, all animators take part in them. The organizers strive to make each performance bright, colorful, memorable, each of them should have its own zest.

Evening shows can be very different in form: this is a small everyday scene played out by animators, and a serious theatrical performance, in which spectators from the hall, guests invited in advance to play a particular role, can take part.

Conclusion

The global growth and development of tourism around the world has a great impact on the content and organization of professional tourism education.

According to experts, at present, the inclusion of animation programs of a cultural, educational, sports, tourist, and entertainment nature in the content of tourist routes and trips, in the operation of hotels increases their prestige and demand in the tourist services market.

Having fun, a person or a group of people satisfies his spiritual needs, evaluates his own personality, analyzes his role on the scale of various subsystems. Entertainment processes are carried out both in natural and artificially created environments.

The entertainment industry aims to create conditions for entertainment, i.e. a set of phenomena on the presence of which the process of entertainment depends.

The social orientation of the development of the entertainment industry is expressed in the fact that it serves the formation of new personal and social needs, as well as the manifestation and development of needs under the prevailing prerequisites. The entertainment industry, solving multifaceted tasks (first of all, education, the formation of an optimistic mood, education, recreation, the development of a person’s culture), essentially forms and develops a person. Filling with entertainment, a person restores himself as a labor unit as part of his free time.

Experience in the development of the entertainment industry in various countries allows us to present the principal composition of its independent units.

The sphere of entertainment services to the population in the world practice includes tourism enterprises, including tourist accommodation facilities. A number of enterprises, organizations, institutions provide entertainment in the form of their non-core activities. In addition to hotels, these include recreation areas and historical sites.

The entertainment industry acts as an independent, relatively isolated link in the economic system, attracting significant material, financial, and labor resources. In this regard, entertainment industry enterprises are characterized by specific technologies, management systems, performance results, labor organization, and personnel.

The study of tourists as consumers of the specific results of the entertainment industry is certainly of great importance. In a broad sense, the joyful emotions of a tourist can be associated with any moment of a tourist trip (moving to a place of rest, the fact of changing one's location and the rest itself). Special activities are also carried out that purposefully evoke the corresponding emotions. The patterns of consumption of entertainment products should be studied in relation to the previous lifestyle of a person.

So, based on this work, we can draw the following conclusions:

1. international tourism plays an increasingly prominent role in the global economy and is becoming one of its most important factors. Increasing importance is given to animation technologies in tourism.

2. In the modern world, in the conditions of fierce competition in the market of tourist services, it is impossible to imagine a hotel complex without organizing animation activities in it.

3. Animation in hotels is of great importance in creating a favorable psychological climate in the hotel, thereby creating the prerequisites for the re-arrival of guests, which significantly increases the image and income of this hotel.

Animation as an independent branch of the hotel business appeared in Russia, when 5 years ago in the first hotel of the HELIOPARK Hotels & Resorts chain, the HELIOPARK Country Resort near Moscow, animation services were organized for the first time, which already then differed from Western models. Since then, the Russian approach to animation, adapted to the needs and mentality of domestic tourists, has been consistently developed by the chain's specialists. Today, the professional organization of animation programs is still the hallmark of the HELIOPARK Hotels & Resorts chain and an indispensable attribute of recreation in countryside and resort hotels networks.

In Russia, the most traditional forms of animation are "Neptune's Day" in summer, building a snow fortress, creating an ice sculpture, snowball fights in winter, "Knight's Tournament", "Gladiator fights", holding extreme games "The Last Hero", "Desert Island". In any Russian city the service program can include a visit to a Russian hut - real or antique-styled. Tourists can be taken there on troikas with bells, show a theatrical performance: "ancient masters" in Russian national costumes weave carpets on a loom; weave baskets, baskets, bast shoes; cut out spoons, bowls; Russian folk songs and dances are performed.

You can also prepare a program in the form of a ritual holiday "Russian Loaf". Wooden benches and tables are placed on the clearing. In the center is a Russian stove, which is heated by firewood. Accordion, balalaika sounds, folk songs create a special flavor. Girls in elegant sundresses with kokoshniks greet guests with bread and salt. Tourists cook pies, bagels, gingerbread, loaves, try hot pastry, receive books with recipes for cooking Russian folk dishes as a gift.

It will be no less interesting to take part in the Tournament of Heroes, where there will be a meeting with Ilya Muromets, Dobrynya Nikitich and Alyosha Popovich. For this, a fortress is being built, a theatrical performance takes place: horse racing, javelin throwing, archery, weight lifting, sword fighting, the passage of an improvised medieval obstacle course, the manifestation of ingenuity and resourcefulness. Each new competition puts the participant before a choice: to leave the race or continue the fight for the title of "Bogatyr of the Russian Land".

Tourists can also get into the "gypsy camp": a clearing, wagons, tents, horses, a bear tied to a tree, a fire. Guests are treated to wine, gypsy songs are heard, beauties in colorful clothes perform incendiary dances. And the old gypsy will predict fate by cards or tell fortunes by hand.

This is a Russian exotic. Of course, in different countries there is a variety of cultural and entertainment programs - from traditional to exclusive. Some of them may well be borrowed by our resorts. For example, in Colombia they arrange tomato fights, in Italy - orange fights, in Thailand and Indonesia - banana fights. The main thing is that fruits and vegetables should be soft so that the opponents do not cripple each other. Our tourists will surely take part in such events with enthusiasm.

In the territory of many resort complexes In Tunisia, you can meet the bazaars on wheels, which come for one day and demonstrate an oriental folklore show with belly dancing. In Sri Lanka, festivals "Dances of the East" are held every Sunday, everyone can take a short-term training in the art of oriental dance. We have a fashion for Arabic dances in full swing - a few lessons for vacationers would be very appropriate.

In Italy, groups of animators arrange theatrical show performances in Rome - gladiator fights in the Colosseum, torchlight processions of the crusaders, competitions of knights in the Pantheon temple of all gods, renaissance balls. Here, the analogy with the tournaments of Russian heroes, which we spoke about above, is quite appropriate.

In the Czech Republic and Hungary, the show programs "Meeting with a Ghost" have been developed - theatrical performances in which animators play tourists and involve them in amazing, chilling adventures. In Russia, with evil spirits, too, "everything is in order", and there are many fans of adrenaline.

Bibliography

1. Akimova G.E. "The best games for children from 2 to 7 years old", St. Petersburg, 2011.

2. Gulyaev V.G. "Organization of tourist activities", Moscow, 1996.

3. Dolmatov G.M. "International tourism business: history, reality and prospects", Rostov-on-Don, 2009.

4. Zorin I.V. “Personnel management. Career planning in tourism. Moscow, 2000

5. Kvartalnov V.A. "Finance and statistics", Moscow, 2003.

6. Kotler F. “Marketing. Hospitality and tourism”, Moscow, 2008

7. Chebotar Yu.M. "Tourist business", Moscow 2010

8. Chudnovsky A.D. "Hotel and tourist business", Moscow 1998.

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