Many of us have been surprised more than once when faced with the awkward name of travel companies like “Ice-nut”, which in translation can mean ice nut or crazy nut.
How can you not understand that a competent name for a travel agency will be the first step towards payback and profitability, towards an increase in the number of clients and further capitalization! And an unsuccessful one will cause a spasm in the throat, an association with sourness and complete rejection, such as Lemon or Lime.
When thinking about what is the best name for a travel company so that it makes a profit, you should know that such a name requires:
- recognition. Name travel agency should be easy to remember in customers' minds. If it is too long and complex, it will not cope with this function. After all, it is much easier even for your friends to recommend a company with a light, beautiful and euphonious name that is pronounced without hesitation. Try not to use foreign words, because not every potential client associates the word travel with travel;
- uniqueness. This is a very desirable condition. Your company is individual, it is one of a kind and is designed to distinguish your business from many competitors. It is impossible for a person, upon hearing the name of a travel company, to say: “Which one?”;
- customer focus. The name should be chosen based on the age category of potential clients. You should rely not only on age, but also on the income of the target audience. For example, people with income are unlikely to contact a travel company called "FreeTours", but students are happy to do so.
As an analysis of the age of travel agencies shows, those whose names are close to ideal are more likely to survive and exist for a long time, for example “Around the World”, “World Tour”, “Aventura”.
If you have not yet found a name for your travel company, then try the following:
- decide with the target audience. Any information about potential clients, knowledge of their age, gender, habits, income, and preferred vocabulary will be useful to you. You need to think about what emotions and associations the chosen name will evoke in these people;
- think over your key competitive advantage and, if possible, add it to the company name;
- swipe small survey. To do this, contact a target group of at least ten people. They should try to guess what exactly the organization with the name you chose does.
Six ways to name a travel company:
You can come up with the most pretentious name, but what you shouldn’t do is use other people’s already promoted names, changing them to a slight extent and thereby attracting some of the clients to yourself.
If the names are confusingly similar, then the company having priority has the right to demand compensation for lost profits.
Copyright "All-Russian Business Club"
The tourism business has reached a new level with the advent of the digital era. Along with maps, guides, reference books, sites where you can rent accommodation, order a taxi, or leave things for storage, travel agencies have also moved online. All of them have acquired websites or their own applications. Finding the right service provider has become quite easy. It is difficult not to get lost in the vastness of the network among terabytes of information that one way or another tends to fall out on the user.
An original, bright, meaningful and memorable name is necessary for any business these days like air. Coming up with such a name is not an easy task, especially in times where the phrase “everything was invented before us” is increasingly uttered. Hundreds of results with similar names on Google are the last thing your business needs.
You want search engines to display your agency on the first page when searching for your name, or better yet, in the first search position. It is important that the name evokes associations with the services you provide and does not create unnecessary ambiguous associations. It is necessary that the name be associated with your company, but for this you need a very high-quality service or content hiding behind it. But first things first.
It will help to come up with such a name. Moreover, since you are interested in travel-themed names, it will be more convenient to use a thematic name generator aimed specifically at the tourism business.
Now let's talk about attributes good name.
Pronunciation
Let's start with simple things. It is vital for you that people can pronounce your name. Otherwise, how will they tell their friends and acquaintances about you? Verbal communication occupies a huge layer of human life, so sweetness cannot be ignored. It's one thing to say "have you heard of Travel Fella?" and another - “have you heard of er-ix-wy-di-zi-zi... oh, wait, I’d better give you a link.”
Correct associations
Highway to Hell isn't a good name for an airline, is it? Just like the restaurant, it is better not to call it “Odysseus” - after all, the main goal of the hero was to return home, and in translation from Greek this name means “suffering”, and is interpreted by linguists as “angering the gods”. Not too appetizing, right? Returning to images from Greek mythology, it will immediately become clear to many that “between Scylla and Charybdis” is a one-way ticket.
The name should reflect the activities of your company and highlight only its best aspects, sound so that pleasant associations immediately come to mind. Symbolism and originality are definitely good. But before you decide to apply any image to your company, study in detail all its interpretations. In the end, genies deceived travelers more often than they fulfilled their cherished three wishes. Avoid unnecessary ambiguity.
Originality
Yes, yes, you will have to somehow stand out from the thousands of EuroTouring, FastTravel, BestAvia and the like. As I wrote above, people will search for information about you, your website or application on Google - you don't want to end up on the last page in the search?
Originality is too abstract a thing to talk about specifically. You will have to approach this issue creatively, for example, by organizing a brainstorming session in the company. You also need to study the market for the most common and banal names; you can also hire naming specialists who will conduct research and offer you interesting options. If a specialist is not suitable for you, use it. You will definitely like one of the thousands of options.
Brightness
People have long been attracted to all sorts of sparkles - emeralds, diamonds, corals, pearls. Gray stones are unattractive. This is also true for titles - a bright and intriguing title can make people at least take an interest in what is hidden behind it.
For example, not long ago the service changed its name to Tripaneer. Thus, the business ceased to be “one of many”, acquiring an original and bright name, which Google finds first.
Memorability
It is one thing to attract attention, another thing to remain in memory. The difference is about the same as between just green glass and emerald. Of course, the quality of service can make your company, website or application memorable, but without a good name that will cement success, this is only half the battle. Think about it, why isn't James Cameron's "Terminator" just called "Killer Robot"? The second option does not convey the atmosphere of the story, is not as threatening and brutal as the main antagonist, and simply does not evoke any associations. The Hollywood maestro didn't name his product until five minutes before its release.
If the name is remembered by users, in the future they will associate all your activities with it. And with a certain level of originality, the name can become part of slang and be used in Everyday life, and will be associated only with your company (as happened with Twitter: tweet, tweet, tweet and other derivatives are already used even outside the context of the global network).
Conclusion
The success of any business is determined by the sum of well-chosen components. The title is one of them, and as in good hours, all gears must be in place for the mechanism to work properly and without failure. The better the ingredients, the higher the overall quality of the product. And about the service highest quality Like Swiss watches, legends will form over time.
In the tourism sector, this is especially important, because each new name for tourists is a kind of guidebook. Travelers know for sure: a special place must have a special name. They go to Eiffel Tower, Big Ben, Niagara Falls, and they have little interest in such things as "Fifth Avenue" or "Johnson Street." They approach the choice of a travel agency and various types of services in a very similar way.
Specializing in beach holidays, its name should be associated with the hot sun, warm sea and snow-white sand. Sketch the ones that you think are related to beach holiday. Ask your friends to do the same. Perhaps they can offer you an interesting option. You can also iterate beach resorts world and weed out the most sonorous and memorable of them. Considering that most of the popular ones are already taken, the selected option can be diversified with additional ones. Suitable options could be: paradise, sun, beach. Play with sonorous letter combinations and endings that are popular in tourist naming.
If most of your tours are sightseeing in nature, look for words related to geographical discoveries and features different countries. Examples of such words and phrases: almanac, around the world, globe, bon voyage. The source of inspiration can be historical events, architectural terms, names of ancient cities.
If you are planning to open a religious tourism agency, you should pay attention to words related to the history of temples and monasteries, as well as biblical motifs. A good option could be a name that contains the words blagovest, yuletide, intercession. The name of a travel company may be associated with healing springs and general physical health. Considering the fact that pilgrimage initially involved a long journey to a holy place, words associated with wanderings and distant lands can be chosen as a name. For example, your company may be called “Path of Purification” or “Blessed Land”.
For the device agency honeymoon trips, you should give preference to words that are closely related to the happy moments of the newlyweds. Romantic and tender words may be a suitable option.
Video on the topic
note
Assistance in choosing a name for your travel agency. The name of a company often determines all its successful work, and here, too, one cannot do without professionals. Now all you have to do is begin the work process itself and take the twentieth step, which, with such careful preparation, can safely be called a step to the pinnacle of success. Today, many people have the idea of opening a travel agency.
What is the name of the travel agency? You can use some variations with exotic fruits (papaya, mango, etc.), Paradise, Riviera. Experiment with verbs of motion (to go, to go, here, etc.). The names of landmarks are often taken. You can try cartoon names (Gummi Bears, etc.) Plant names (magnolia, etc.) Combinations with the words tour, cruise, vacation, travel.
Sources:
- Naming.Net
The topic of the excursion should not be confused with its name. The name of the excursion does not always fully reflect its topic.
The purpose of the name is to activate the attention of tourists, interest them, and prepare the audience for the upcoming excursion.
In formal logic, the word “title” is sometimes replaced by the word “name”. The name of the excursion (its name) is a linguistic expression in direct or indirect form denoting its content.
The name of the excursion should express one meaning; here homonymy should be avoided, i.e. the possibility of giving the name different meanings.
The names of the excursions must be accurate, not allowing for double interpretations such as: “On the roads of the Great Patriotic War,” since it is unclear which war the topic is dedicated to - 181.2 years or 1941-1945. The names “Battle of Moscow”, “Battle of Borodino”, “Childhood of the Great Russian Poet” will require the same clarification.
The name of the excursion can be simple or complex. In a complex name, its second part seems to complement and explain the first. For example: “Malaya Zemlya is a legendary springboard of courage”, “Sayano-Shushenskaya hydroelectric power station is the pearl of hydropower”, “Krasnoyarsk State Reserve “Stolby” is a unique natural monument”, “The southwestern region of Moscow is an area of mass housing construction”.
The same topic may have several names depending on the composition of the participants and the task at hand. For example, in Leningrad sightseeing tours around the city are named: “From Old Petersburg to Socialist Leningrad”, “City of the Great Lenin”, “Leningrad Today and Tomorrow”, “Leningrad from Board the Ship”, “Know and Love Your City” (for children). Possible names for evening excursions and walks: “Evening lights tell a story”, “Visiting the evening city”, “Evening Riga”.
The industrial excursion to the automobile plant is called “With the Golden Hands of the Workers”, “The Heart of the Automobile Plant”, “The Story of the Main Conveyor”, “People of the Fiery Profession” (about metallurgists), “People Light the Stars” (about miners and the custom of lighting stars over piledrivers best coal mines), “Journey into the world of letters” (typography), “Smell of the native land” (on a field state farm).
The names of many thematic excursions are expressive: “Bronze and granite will tell”, “The Don steppes remember” (to the places of battles of the First Cavalry Army), “Legends lead the way”, “We took its soldiers from the Entente”, “Behind every name is fate, behind every name has a story”, “Heroes of Senate Square”, “There was a village called Krasukha on earth”.
The name of the excursion can be words from popular songs, for example: “Raise the fires, blue notes”, “Where the Motherland begins”, “Along and along the river, along and along the Kazanka” (motor ship), “On the wild bank of the Irtysh”; lines from popular poems: “Kazan rises like a legend”, “Again it is the native side” (Nekrasovskaya Karabikha); various expressions that have become popular: “Vladivostok is our city”, “People, be vigilant”, “Intendant of the Revolution” (about the People’s Commissar of Food A.D. Tsyurup).
The job of travel agencies is to help people travel. They organize travel and take care of all the related details, such as booking tickets, hotels, etc. Now there is quite a lot of competition in this field of activity, so this can only be good.
Great name travel company should attract attention, be creative and memorable. It can help you attract more customers and also create a first impression of the business.
Without a doubt, any words that are associated with, vacation, holidays, travel will do. Alternatively, you can use words related to travel foreign language. For example, travel, voyage, journey. If you work in a specific area, for example organizing tours to Europe or cruises Mediterranean Sea, use this in the name of your travel agency. Let potential clients find you. Let it be catchy, not very complicated, and as creative as possible.
Not sure you can handle it? Look at what names other travel company owners have come up with. Come up with several options and choose the one that will help you stand out from your competitors and attract customers.
Examples of names and logos of travel companies
Keywords in this industry:
travel, map, vacation, tour, adventure, luxury, sea, islands, beach, attractions, hike, all inclusive, mountains, cities, world, explore.
How to create a logo for a travel company?
In addition, you probably need a logo. Logaster is an online service for creating logos and corporate identity. In just a few minutes you can get dozens of ready-made logos based on your theme.
