The category of “business from scratch” can safely include the activity of renting out apartments for daily rent. At the same time, you may not own apartments, but also make money on short-term rentals. All you need to do is find housing whose owners are willing to provide it on a sublease basis. Sublease is a form of agreement in which the right to rent out an apartment is, as it were, assigned.

Such a business may seem clear and easy to organize. But not everything is so smooth and calm. There are many apartments for daily rent, but not all of them bring good money, and some do not justify the investment in them.

It’s good if the property already has a couple or three apartments. Even if they are one-room apartments (the most popular on the market), then the profitability will be higher. If there is no such property, you will have to rent housing for long term and rent it out on a daily or hourly basis.

The whole difficulty in organizing a business comes down to finding suitable housing. Many owners, upon hearing the word “daily rental,” immediately associate it with drunkenness, prostitution and other negative things. And no amount of persuasion will change their opinion. Although in fact, such apartments rarely need subsequent repairs, unlike apartments in long-term lease.

It is not profitable for subtenants to keep housing in poor condition, because they simply will not have clients. After each check-in, the apartment is thoroughly cleaned. The same cannot be said about long-term rentals: in 90% of cases, tenants (and many of them are young) do not monitor the condition of the apartment. And they party and drink in such apartments no less.

“To conclude a sublease agreement for an apartment you like, you have to lie a little to the owners. I say that I have agreements with some companies to accommodate people who come on a business trip. And in this case, residents will change frequently. If you agree to these conditions, then I will pay you a little more for rent. Homeowners are worried at first, but when they see that everything is in order with their apartment, they calm down. And they no longer care about the opinions of neighbors and HOA chairmen,” says user “Rasklad” on the nasutki.borda.ru forum.

It is best to look for apartments closer to the city center. Finding clients here is much easier. And advertising costs are much lower. It is also worth renting apartments as close to each other as possible - this will reduce transport costs. If one apartment is located 15 km from another, then transportation costs will be much higher.

Legalization of activities

Features of the business daily rental apartments is that it is difficult to control by the state. Therefore, a considerable part of businessmen work without registering business activities and do not pay taxes. In some cases, this is justified, especially when we are talking about 1–3 rented apartments and the income from the activity is not so large that it makes sense to legalize the business.

With the growth of the organization’s turnover, when the organizer no longer has one or two apartments, but at least 5–6, it is better to register an individual entrepreneur or LLC. Once a business is registered, it will be easier to find new apartments (homeowners trust organizations more than ordinary individuals). Work will become calmer, since no one has canceled fines for illegal business activities. There will always be envious people, including the chairmen of homeowners' associations, who can report this to the police or prosecutor's office. And in this case you will always have documents. Everything will be within the law..

Such a business is most often registered as an ordinary individual entrepreneurship. To register a business in tax office You must present an application, a photocopy of your passport and TIN, and a receipt for payment of the state fee. The application for registration must indicate OKVED codes: 55.23.5 “Operation of other places for temporary residence” and 70.20.1 “Leasing of own residential real estate” (several codes can be specified). Within 5 working days after submitting the documents, you can receive a certificate of registration of individual entrepreneurs. And you are the legal representative of the business.

Separately, it is worth mentioning the choice of taxation system. All three well-known special regimes are suitable for such activities: patent (patent taxation system), UTII (imputation) and simplified tax system (simplified). The most profitable option is a patent. You pay a fixed fee (about 10 thousand rubles) and work quietly for a whole year. You do not need to provide reports, keep accounts, etc. But the patent system is not accepted in all regions, which means you will have to choose between UTII (can be used up to 500 sq. m.) or simplified tax system. These special modes are also beneficial (although they are somewhat more expensive), but you will have to keep accounts and submit reports on schedule.

It is also worth considering the fact that, having registered a business, you will have to pay income tax for apartment owners, which is 13% of the rental price. In order not to offend yourself, this issue should be discussed with the homeowners at the stage of concluding a sublease agreement. This same 13% should rightfully be deducted from the cost of renting an apartment.

Hiring employees

If we are talking about building a business, and not about working “for the sake of working,” then the issue with hired workers should be resolved. If you have 2–3 apartments at your disposal, then you can somehow manage it alone. And if you work with 5 or more apartments, there is no way you can manage it alone.

Imagine the picture: you have found a client, you are going to show him an apartment. While you are negotiating, you receive a call from the second client - you are distracted by the conversation. At this time, the third client moves out of the apartment for which there is already another client, and you urgently need to put things in order in the apartment, etc., etc. And there can be a dozen or two such small, hectic tasks a day. Your head will be spinning, which will affect the quality of work and the number of clients. Therefore, as the number of orders increases, you should consider hiring a maid to clean apartments and a customer service manager. The cleaner can be paid only a percentage of the work done, without registering it with the state (so as not to pay insurance contributions). The manager gets a salary and a small percentage for motivation. Let him work with clients, answer calls, hold meetings, check the condition of apartments after guests, etc.

In this case, you have a lot of time, which can be spent on searching for new apartments, solving accounting and legal issues, advertising services, and supervising the work of staff. There will be time for your personal life, and the work will bring pleasure.

How to advertise a service

Finding clients is one of the first tasks that you should put all your efforts into solving. If there are no clients, there will be no income, and the obligation to pay rent will not go away. The following options will help you create a client base:

• Placing advertisements in newspapers. An old and proven method, although with the advent of the Internet it is becoming less and less relevant. But this does not mean that we should abandon the media completely. Many business travelers, upon arrival in an unfamiliar city, buy newspapers and find apartments there.
• Posting leaflets in places popular with tourists and visitors. These are metro exits, bus and tram stops, bus and railway stations, and central streets of the city.
• Posting information on bulletin boards on the Internet: Avito, Slando, city portals, etc. Do not forget about drawing up a competent description, with an abundance of high-quality photographs.
• Try unique advertising methods, like writing signs on the pavement. All you need is a stencil and a can of spray paint.
• You can agree on cooperation with local taxi drivers, since visitors often hire a taxi at the airport and ask the driver to tell them where they can rent inexpensive housing.

Pitfalls in the daily business

Finding an apartment, legalizing a business and resolving issues with tenants are not all the problems that await an entrepreneur in this area. One of the main problems is the lack of clients. For a business to generate income, each apartment must be at least 70% occupied. That is, out of 30 days, 21 days are rented.

Demand for housing may be low not only due to high competition, but also simply due to the seasonal decline. In the summer in the central part of Russia, the demand for daily rental housing drops sharply. People go on vacation, there are fewer business trips. For this reason, you should not open a business summer season. Some experienced entrepreneurs in this business give up part of their rental housing in the off-season in order to reduce fixed costs.

At the same time for resort towns(Sochi, Gelendzhik, Anapa, etc.) summer is just the season. And in the fall and winter, such a business is idle.

It is worth mentioning separately about mortgages and buying apartments on credit. On the forums you can read ideas with the following content: “you can buy several apartments with a mortgage and rent them out for daily rent. It's better than paying the landlord." The idea looks tempting, but is not feasible for a number of reasons:

1. To get a mortgage even for one apartment, you will have to really like the bank. He will require a certificate of income from you, look at your credit history, ask you to find guarantors, etc. Your official income does not reach 30 - 50 thousand rubles. per month and the bank refuses you. If you want to register two apartments, then you will already need an income of 80 thousand rubles. And if you have such an income, then why do you need a mortgage and daily rent.
2. From an investment point of view, this option looks extremely unprofitable. The return on investment will be about 8-10 years, which is unthinkable for a normal, working business.

How much can you earn? Brief business plan

Long-term rent of a one-room apartment in Moscow will cost 25 – 30 thousand rubles. per month. This should take into account the costs of cleaning, advertising and depreciation (replacement of broken equipment and furniture) - about 5 thousand rubles. per apartment per month. You can rent out such apartments daily for an average of 2 – 2.5 thousand rubles.

Approximately the picture during the season should look like this:

The profit from renting out six apartments will be about 120,000 rubles. per month.

To determine your return on investment, you should consider the initial investment in the business. Each apartment will need to be brought to the necessary comfort - make repairs, purchase furniture and appliances. For each apartment you should put at least 100,000 rubles. Therefore, six apartments will require an investment of 600,000 rubles.

Hence, the return on investment according to the calculations given above will be from 6 months. But it is also necessary to take into account the fact that in the first months there will be few clients. You will need to work for more than one month before you develop a permanent client base and word of mouth begins to work. Therefore, the payback period for investments can be safely multiplied by two.

Daily rental of apartments as a business is chosen by many people who are looking for easy income. It is enough to have available housing and set the right price, and there will always be clients. IN big cities There are a lot of opportunities for doing business in renting out apartments for daily rent. There are also many options for organizing it.

How to start an apartment rental business?

Having living space, a person can build a serious business renting apartments. You can offer apartments for daily rent both for workers on business trips and for ordinary travelers. There are 3 ways to build a business providing apartments for rent:

1. Having available apartments. This is the most convenient and simplest option. Many will say that it is much easier to find permanent residents. They will pay the required fees regularly. A person does not need to constantly trust his apartment to strangers and unreliable people. Such activities will take little time and generate constant income. However, daily rent will help the home owner earn much more money.
2. Purchasing an apartment specifically. This option is suitable for those who decide to seriously make money from it. If you don’t have money to buy a home, you can take out a loan or mortgage. Then you can’t even count on making quick money: all the funds will be spent on paying off debts. But if you are patient, you can soon make a big profit from the business of renting out apartments by the day. Moreover, a person gets an apartment forever without emptying his wallet.
3. Arranging sublease. Not everyone is ready to do this. This option is definitely suitable for people who do not have their own home, but want to receive money from rent. You just need to rent some apartments for a long time. Then they can be rented out for several days. This phenomenon is quite common in modern megacities. Having paid the owner of the apartment for a month, a person will earn the money in about 10 days of renting out housing for a day.

You need to register your business with the tax office. This will help avoid unwanted problems. In the case of subletting, it is important to conclude an agreement with the owner of the property and have it notarized. The same actions need to be carried out with clients. All this guarantees the success of the daily apartment rental business.

Pros and cons of business

People who rent out their homes do not need to think about how to make money. This business will always thrive. After all, not all people buy their own housing or pay for hotel rooms. Renting an apartment daily has the following advantages:

1. Benefit. An active person who wants to get serious about his business can earn several times more than someone who rents out apartments for a short time.
2. Convenience. Without signing a long-term contract, you can quickly and painlessly get out of business. What if distant relatives arrive and you need to urgently accommodate them. Daily rental housing can also be done by those who are planning to sell it. While this process lasts, there is an opportunity to earn a little money.
3. Relevance. Room in good hotel usually very expensive. Not all companies can pay it to their employees. And then people come to the rescue, ready to offer housing for several days. It is cheaper and even more convenient, because individual apartments have a kitchen and many other advantages. Therefore, such a business will flourish even in times of crisis.

However, renting apartments for daily rent also has pitfalls. They must be taken into account when engaging in such activities. It has the following disadvantages:

1. No guarantees. To be successful, you need to be very active. A person will have to constantly look for new tenants and advertise the apartment in every possible way. Otherwise, it’s better not to wait for a stable income.
2. Trouble. After the departure of each client, the apartments must be cleaned and bed linen changed. If the guests did not want to carefully use the furniture and various devices, then the apartment will have to undergo cosmetic repairs periodically. And it is unlikely that such housing will be insured.
3. Responsibility. The owner of the property must provide clients with complete comfort and safety. In case of malfunction of sockets or electrical appliances, he is responsible for everything. Various frauds and thefts are also possible. In such cases, you can get into serious trouble that will be associated with law enforcement agencies.

Renting apartments has not only obvious advantages, but also some pitfalls.

When starting such a business, it is worth considering all the risks and also taking care of its legality.

Earnings from daily apartment rentals can really be considerable. But it is important to remember that such a business requires constant active participation.

How much can you earn

Renting out your own home on a daily basis can bring good profits throughout the year. For example, by renting out a room in a two or three-room apartment, you can count on a profit of 500-1000 rubles per day. With a good location of the apartment and a high flow of clients, your monthly profit will be from 15 to 30 thousand rubles. If you don’t plan to rent out your room, you can try to make money by subletting. At the same time, the net profit will be slightly lower, at the level of 5-10 thousand rubles in the first stages, but this will allow you not to be crowded with roommates in your own home. Over time, by concluding contracts for several apartments around the city, your net profit can amount to more than 100 thousand rubles per month.

How much money do you need to start a business?

To start a business, you need your own home or a long-term lease agreement. The first option will not require significant financial costs from you. It is necessary to ensure that furniture and appliances are available. If you don’t have one for comfortable living conditions, then it’s worth purchasing it. To sublease, you must conclude an agreement and make an advance payment. Depending on the region, the location of the apartment and the renovations made inside, this amount will vary from 75 to 200 thousand rubles per year. Additional costs will include notary services, documentation, and an advertising campaign.

What equipment to choose for daily renting of apartments

In order to rent out an apartment daily, you need to furnish it with furniture and appliances. If you already have one, then you won’t have to spend much. In addition, it is advisable to install a security system as well as durable steel doors to protect it from theft and burglary.

Which OKVED code to indicate when registering a business?

Registration of a business with the tax service requires filling out an application with the obligatory indication of OKVED code 68.20 - Rent and management of own or leased real estate. This group includes daily rental of both own and rented housing to other visitors.

Which taxation system to choose for daily rental of apartments

The easiest way for an entrepreneur to work is under the simplified taxation system.

Do I need permission to open?

To open a business, you need permission from the tax service and registration of an individual entrepreneur. In addition, you should conclude a rental agreement for the apartment with its owner in advance if the sublease option is used.

Business technology

To increase income from renting out apartments, they can be rented out not only daily, but also hourly. Another option is to rent out an apartment on holidays. On New Year or Christmas, the cost of an apartment for a day increases several times, which you should take advantage of by placing appropriate advertisements on the Internet in advance. Basically, your clients will be business travelers, tourists or couples in love. To do this, you should place advertisements and banners in appropriate places: train stations, bus stations, airports, etc. You can also enter into an agreement with taxi drivers who transport people from destinations of long-distance transport. In the future, the business can be scaled according to a simple scheme, purchasing as many apartments for rent as possible, having previously assessed the profitability of the project.

In this material:

Renting apartments by the day as a business can provide a stable income, which will be many times greater than with long-term rentals. This is explained by the increased popularity of the service, because its cost is more affordable than hotel room, so it won’t be difficult to find clients. As a rule, apartments are rented daily business people, who came to the city for 1-2 days to resolve business issues, or tourists who want to see the sights.

Features of “daily” delivery

Real estate has always been one of the most profitable sources of income, so most citizens prefer to invest their money in this economic niche. With the right approach, you can organize a stable business renting out apartments by the day, gradually expanding it and thereby increasing financial profit. You can do this in several ways:

• rent out your own home;
• rent real estate;
• apply for a mortgage.

The best option is to rent out your own square meters for temporary use, but often beginning businessmen use real estate that they themselves have rented. Some citizens approach the issue globally and take out a mortgage, after which they begin to rent out the purchased apartment. Thus, the newly minted home owner provides himself with a constant income, which is enough not only to pay off the loan, but also for his own needs.

Renting an apartment daily as a business has the following advantages:

1. Good income, which can be much higher than with long-term rent.
2. You can use your own housing at almost any time, but if you rent out your housing monthly, you will have to wait until the end of the contract.
3. If you plan to sell real estate, then while you are looking for buyers you can earn a little extra money by housing visiting people for a day or several days.
4. If you cooperate with a real estate agency or several individual realtors, you will ensure a constant flow of clients, which means a stable income.
5. There is no need to register as an individual entrepreneur, which reduces tax costs and increases profits.

Organizational aspects

It will not be possible to create a highly profitable business for renting out apartments without investments, because... To attract customers, it is necessary to give housing a “marketable appearance”.

The first thing you need to do is a high-quality and modern renovation. It is not necessary to purchase expensive fabric wallpaper and mahogany parquet, but you should not skimp on finishing materials either.

The furnishings in the apartment are extremely important: it should be attractive and cozy, because even when staying for a day, a person wants to relax in comfort. Each room should have all the necessary furniture and household appliances. In addition, clean bed linen, pillows, blankets and several towels should be prepared for temporary guests. Bathroom supplies, such as soap, toilet paper and shampoo, will also not be superfluous, because many tourists often forget basic personal hygiene products.

Another important condition for a comfortable stay for tenants is the availability of the necessary utensils in the kitchen. It is unlikely that they will prepare full dinners or lunches, but nevertheless, you need to take care of having a kettle, a pot, a frying pan, several plates, cutlery and other utensils. In addition, there must be:

• fridge;
• gas or electric stove;
• dinner table;
• trash bin and bags;
• broom and dustpan;
• dishwashing detergent and washcloth.

Search for tenants

When the apartment is ready, you can start looking for clients by placing advertisements in city newspapers, in social networks, on specialized Internet sites and street stands. As practice shows, applicants for temporary housing are most attracted to advertisements with real photographs of the apartment, so they must be taken. Advertising requires a lot of time, and in some cases, insignificant financial costs. But if you cover as many information sources as possible, you will be able to attract a huge number of tenants.

It should be noted that it is necessary to constantly distribute advertisements for renting your own apartment for daily rent in order to ensure a continuous flow of clients.

To save yourself from unnecessary hassle, it is recommended to contact a real estate agency. After concluding the contract, professional realtors will independently post advertisements for daily rental housing and communicate with interested people. Inspection and actual delivery of apartments is carried out in the presence of their owners. The agency charges a small fee for its work, which can be a fixed amount or a percentage of the daily cost of living.

Despite all the advantages of working with professional realtors, most people who start a real estate business prefer to work independently, because... in this case they receive a higher income. It is not difficult to calculate the profitability of daily rental housing: for example, if you rent out a 2-room apartment at an average cost of 2,000 rubles, then the profit in 30 days will be 60,000 rubles. It is important to note that the level of earnings directly depends on the location of the property and its level of comfort.

Do not forget that the daily rental housing business, like any other type of activity, has pitfalls. Often you come across tenants who spoil or steal things, so before moving people in, it is recommended to conclude a formal agreement in order to receive compensation in the event of force majeure. In addition, the object and all property located in it should be insured.

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• 1 How much can you earn from rent?
• 2 Where to start a business: what documents are needed and what can be rented out
  • 2.1 We legalize business
  • 2.2 Select the required OKVED codes
• 3 Preparing the apartment for rent
  • 3.1 Where to buy an apartment for rent
• 4 How to compare income and expenses
• 5 Protecting ourselves from risks
• 6 Tips for running a successful business

Are you planning to rent out an apartment, but don't know where to start? Or are you looking for a way to make money from rental properties and thinking through possible strategies, but nothing attracts you? Are you afraid that you won't have a regular income?

Renting out an apartment or other housing is profitable because it provides a stable income. If the property is sold, the profit will be one-time. Therefore, we suggest paying attention to this way of generating additional income. We will tell you in detail about renting out an apartment, what you need to pay attention to first, and how to turn this idea into a stable business.

How much can you earn from rent?

Income from renting out an apartment in the regions will differ. In Moscow and St. Petersburg you can get from 20 to 30 thousand rubles for a one-room apartment in a residential area. In cities with a population of over a million or more, you can get about 15 thousand rubles for a one-room apartment in the center and 10-12 for an apartment in a residential area. IN regional centers with a population of about 500 thousand people - 8 thousand rubles for an apartment in good condition.

IN small town in 5 years you can earn about 480 thousand rubles by renting an apartment, in large cities - about 900 thousand rubles, in Moscow and St. Petersburg 1.5 million rubles.

If the apartment is located in a prestigious area and has a modern renovation, then its rent is more expensive. Thus, renting a two-room apartment in the Tverskoy district of Moscow costs 140 thousand rubles a month, and in the Mitino district - 40 thousand rubles. In both cases, the nearest metro station is 700 meters away.

Two-room and three-room apartments are less in demand, but they can also be rented out. If, for example, a three-ruble note is located near a university, then you can rent it out to students. This way you will find permanent residents and receive regular income.

Living on the money you receive for renting an apartment is quite possible. To cover basic needs, one person needs an average of 20 thousand rubles per month. This is enough to pay for the utilities of your apartment, purchases products. To purchase clothes, new household appliances and relax, income must be more. In Moscow, St. Petersburg and cities with a population of over a million, the minimum amount will be higher.

To cover the expenses of one person, you need to donate:

• 1 apartment in Moscow;
• 2 apartments in St. Petersburg;
• 2-3 apartments in cities with a population of over a million;
• 3-4 apartments in regional centers with a population of about half a million.

This scheme will work if decent tenants are found and the apartment will not be empty. This may take several years. Let’s look in detail at how to properly organize a business renting apartments.

Where to start a business: what documents are needed and what can be rented

How to make money renting housing? First of all, let's figure out what can be rented:

• a room in an apartment;
• apartment;

If you have property that was inherited, then you can start renting it out. If there is no available apartment, you can purchase it with your savings, or take out a consumer loan or mortgage.

Consumer loan is a loan provided to citizens for the purchase of various items or large items: mobile phone, household appliances, furniture, cars, housing.

A mortgage loan is a targeted housing loan issued against purchased real estate as collateral. You can also mortgage your existing property. A mortgage is several times the amount of a consumer loan. If the borrower cannot pay the debt, then the bank becomes the owner of the mortgaged property.

Can't get a mortgage, but want to increase your savings by investing in real estate? We invite you to familiarize yourself with such a strategy as making money on sublease an apartment. From one apartment you can receive several times more than that the amount you pay for its rent.

We legalize business

You have an apartment, all you have to do is start renting it out. You should take into account that you will have to pay tax for renting an apartment. If you hide income, you will not only have to pay tax, but also a fine of 40% of it. Plus for failure to submit a tax return - 5-30% for each month of delay.

There are several ways to process tax payments:

The first is to conclude an agreement as individual . In this case, you will pay 13% on the income received.

The second is to register an individual entrepreneur:

1. By simplified systemthe tax will be 6%. By April 30 of each year, you will need to file an income tax return and pay tax every quarter.
2. Get a patent. It is purchased for a calendar year. Its cost is not fixed, it is calculated individually as a percentage of expected income. However, the final amount depends on the area of ​​the apartment and the region.

For example, in Moscow, a patent for a one-room apartment with an area of ​​50 square meters costs 12,600 rubles. The tax will also be 6%. In this case, the tax is paid in advance. Within 90 calendar days it is necessary to pay 1/3 of the amount from the date of purchase of the patent, until the end of the patent's validity period - the remaining 2/3.

Basically, earnings from renting apartments are legalized in Moscow and St. Petersburg. If you live in another city and think that submitting information to the tax office is a waste of time, it would be a good idea to play it safe. Envious neighbors or even friends or relatives can tell you where to go. When your income is legalized, you don't have to worry about this.

Select the required OKVED codes

When registering an individual entrepreneur, you need to indicateOKVED codes(all-Russian classifier of types of economic activities). The following codes will suit you:

• 68.20 - Rent and management of own or leased real estate;
• 68.20.1 - Rent and management of own or leased residential real estate;
• 70.20 - Renting out your own real estate;
• 70.20.1 - Renting out your own residential real estate.

Find out how else you can get real estate income.

Preparing the apartment for rent

Most often, apartments are rented furnished. Some have a complete set necessary for a comfortable life, while some have a minimal set. Empty apartments are less often rented out, but they are also in demand.

Let's figure out what should be in the apartment so that you can rent it out.

A fresh finish is desirable. If you don't have one now, make sure it's in good condition. If you are making repairs, then take materials with a reserve. In some places, the wallpaper may lose its appearance and even peel off, and the tiles may break off. In such cases, you can quickly eliminate the resulting defects.

Interior doors can be supplied both cheap and expensive. In the first case, replacing them will not require a lot of money, but in the second, it will be difficult to damage them. It is better to install an expensive entrance door; it will last longer.

Install foreign plumbing, preferably Finnish brands. They have budget options that will last a long time.

At a minimum, the apartment should have the following household appliances:

1. Fridge;
2. Kitchen stove;
3. Washing machine.

With this set you can already look for tenants. You will find them faster if the apartment also has:

1. Microwave;
2. Iron and ironing board;
3. Electric kettle;
4. TV;
5. Wi-Fi router;
6. Hairdryer

The Internet is an integral part of life. You can provide the apartment you will be renting out with Internet and television, or just the Internet and install a Wi-Fi router. It’s better to hide the wires right away. Select the tariff with the maximum speed. If residents have several computers and phones, then the speed will not drop so much. New residents will not need to think about what kind of Internet to install, and new wires will not be constantly installed in your apartment.

Furniture in the apartment should include:

1. Sofa bed or double bed. If the area is large, then it is better to install a bed. If the apartment is small, then the sofa will come in handy.
2. Spacious closet.
3. Desk and chair.
4. Wall shelves for little things.
5. Kitchen set, table and chairs.
6. Bedside tables. An optional element, but it creates comfort.
7. Dresser. Also an optional element, especially if the closet is large.

If you do not have the opportunity to renovate the apartment and buy new furniture, rent out the apartment in the condition and with the furniture that you have. The main thing is that it is in good condition and can be used.

Where to buy an apartment for rent

Are you buying an apartment to rent it out? First of all, pay attention to the area and study the “tenant” market. This way you will have a constant flow of tenants, and the apartment will not be empty.

For example, in Moscow people prefer to rent apartments in the east, southeast and south of the city. Experts explain this by the fact that rent there is inexpensive compared to other areas of the capital.

“Districts occupy such a low rating,primarily due to the complexity transport accessibility and because they were built, and are still being built, on territories “recaptured” from industrial zones,” she explainedMaria Zhukova, first deputy director of the MIEL-Arenda company.

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It is not necessary to have several apartments to generate income from rent. if you have Vacation home, hand it over. There are several ways to make a stable profit: find out how to make apartment building business plan.

How to compare income and expenses

If you take out a mortgage on an apartment, the rental amount must be such as to cover the monthly payment and utilities. Otherwise, this business will work at a loss. If you doubt that this method of earning money is suitable for you, we suggest that you familiarize yourself with otherideas for generating income from real estate.

Protecting ourselves from risks

Any business is associated with risks, including the apartment rental business. To protect yourself from them, you need to know them by sight.

“A landlord’s biggest fear is fire or flooding. A common situation that homeowners have to deal with is property damage. For example, a family moves into an apartment in which the children are allowed to do everything: draw on the wallpaper, ride a bicycle along the corridor, cut furniture. Or another real case - students who rented housing managed to break not only some of the equipment, but also all the dishes, toilet bowl and stained glass windows in all the doors. After such residents, they have to make cosmetic repairs in the apartment and change the furniture,” notes General Director of VSN Realty Yana Glazunova.

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Necessarily create a rental agreement template. It will allow you to avoid many difficult moments. Indicate the security deposit amount and in what cases it is returned to the tenants. If you were warned 2 or 3 months in advance that they would be moving out, there are no debts for the guests, and the furniture and equipment in the apartment remained in good condition, you can return this money.

In it, indicate the cost, payment term, all furnishings in the apartment and fines for damage to property. Residents will be careful during their stay, and you won’t have to guess what condition the apartment is in if you couldn’t check it this month. Experts recommend getting to know people better before renting out housing to them and drawing up a contract.

For better clarity, we have summarized all the risks and tips for reducing them in a table:

Risk	Advice
Sublease	Realtors or entrepreneurs who plan to rent out your apartment on a daily basis may contact you. If you are satisfied with this option, draw up an agreement. Are you being asked not to draw up a contract? Don't agree. In case of disagreements or problems, you will not do anything without an agreement.
Several residents instead of one	Write down the passport details of the tenants and their full names in the contract. For example, if a young man lived in an apartment and a girl moved in with him, draw up the contract again.
Tax	If you don't pay taxes on your rental earnings, you could be fined. Registering an individual entrepreneur or concluding an agreement for an individual will help to avoid this.
Debts for utilities	State in the contract that residents are required to provide meter readings and pay for utilities. If you have time, come every month to the residents to take meter readings and pick up all receipts and money for housing and communal services.
Damaged furniture and equipment	In the contract, specify what furniture and equipment is in the apartment, and also indicate penalties for damaging them. Additionally, print and laminate the information with fines and hang it in a visible place. For example, if the tenants broke the washing machine, you can take the money from the security deposit. If the contract states that the repair of equipment is paid for by the tenants, then you have the right to demand this money from them.
Non-payment of rent	If tenants are just moving in and ask for a deferment until next month, don’t agree. There is a high probability that they will move out without paying and leave behind debts for housing and communal services. If tenants have been renting your apartment for a long time, take a receipt from them in which they indicate the date of repayment of the debt. Write such cases in the contract. You can also specify a penalty for late payment. Such measures discipline residents.

“It is very important to know employers well, to know who lives and how, including taking into account the mentality of different peoples. It is also important to understand that much depends on the class of housing. If an apartment costs 100 thousand a month, then, most likely, these are completely different Asian residents than those for 20-30 thousand,” noted the owner of his own apartment bureau, Alexander Kharybin.

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We have discussed in detail how to rent out an apartment, what pitfalls you may encounter and what you need to pay attention to. Let us give you some more tips:

1. Consider the location and tenant needs. Is the housing located far from the bus stop, but is there a kindergarten and school nearby? Indicate in the ad that you will rent out housing to a married couple with children. The apartment will not be empty for a long time.
2. Three-room apartments are the most difficult to rent out. If it sits idle for a long time, renovate it and rent it out room by room. Young people cannot always afford to rent a one-room apartment, but a room may be affordable for them.
3. Do not delay repairs before renting out the apartment. Every month of downtime is lost money for you.

Do you want to ensure a comfortable old age for yourself? Buy an apartment, for example, in Berlin and also rent it out. In Germany, it is not customary to have your own home; about 80% of Germans live in rented apartments.You can find out how to buy an apartment in Berlin here.

Real estate - good way not only save your savings, but also increase them. You just need to know how to do it correctly. You will have constant passive income, which you can increase, because you already have all the necessary knowledge!

Professional business plans

Selecting an apartment for daily rent, choosing your target audience and calling competitors, working with incoming traffic. Who is better to rent out housing daily? In which areas should I look for rentals? Real estate market analysis.

I offer a ready-made business scheme “Renting apartments by the day.” Essentially, this is a ready-made business plan.

1. Apartments.
   • What to rent: apartments, houses, rooms, beds.
   • For how long to rent: long-term, daily, hourly.
2. Where to find apartments.
   • Your own home. This minimum costs, including utilities and electricity.
   • Rented housing. You pay rent and utility bills.
   • Adjacent rental. Costs 50/50 and costs only for cleaning.
3. What should be in the apartment.
   • Required: teapot, mug, plates, table and dessert spoon, fork, knife and cutting board, soap, toilet paper, blanket and pillow, clean bedding, towel, bed.
   • Additionally: stove (electric or oven), shower or bath, microwave, iron and ironing board, washing machine, clothes dryer, pots and additional utensils, cabinets, cabinets and chests of drawers, sofa, armchairs, TV, heater, tea, coffee, sugar, salt,
     sunflower oil, air freshener, shampoo, shower gel.
   • Luxury option: robe, slippers, extra towels, cable/satellite TV, Internet (wi-fi), toothpaste and brush, org. equipment, flowers, things that complement the interior.
4. Cleaning.
   • Who cleans up? If she is a maid, she is paid monthly, piecework (for work performed), hourly, apartment by apartment. Or you clean it yourself.
   • What you need: detergents, cleaning instructions, list of property.
5. Competitors.
   • Types of competitors: hotels, mini-hotels and houses, apartments for daily rent, hostels, dormitories.
   • How to interact: cooperate (exchange clients, negotiate prices), compete and quarrel, ignore (work alone).
6. Receiving and fulfilling orders.
   • Find out by phone: check-in and check-out date, number of people arriving, what is required (room, apartment, number, bed),
     necessary amenities.
   • Check what I have to offer.
   • Call back: clarify the date and time of check-in/check-out, tell about necessary documents+ deposit, agree on the price of accommodation per night,
     make an appointment to hand over the keys, offer available check-in dates, tell us about additional services. options.
   • Meeting: take 100% prepayment, take a deposit, take a copy of your passport, conclude an agreement, talk about the rules of conduct, hand over the keys, arrange a meeting and call.
   • Acceptance of the apartment: call and clarify the extension, meet, check the apartment (if any deficiencies are found, draw up a report and take the amount of damage; if everything is in order, return the deposit), arrange a new meeting.
7. Advertising: Internet, newspapers, TV, business cards, banners and banners, advertisements on poles and notice boards.
8. Taxes.
   • Legal entity: 6% or 15%.
   • Phys. face: 13%.
   • Patent.

Step 1: Selecting a Strategy

I suggest you choose one of two current strategies and stick to your choice in the future.

Slow start- through a daily rental agent. You launch traffic, make a one-page website (landing page) and send traffic to the affiliate network.

Main advantages:

• Less risk. You start a business with virtually no capital investment.
• You gain experience without getting into trouble: experience communicating with clients, experience interacting with partners.

Fast start. This is a start with capital investment. This can be either personal funds or borrowed funds (for the launch of the first facility). I advise you to use this path, because... you will come to success much faster.

Step 2: Define your target audience

The next step is to identify your target audience.

Most beginners constantly make the same mistake - they do not highlight their target audience, adjusting the business to all people at the same time. It is not right. Constantly work on a portrait of your client.

• Decide on the category of the client: business traveler, city guests, local couples, companies (parties, events - it’s more difficult to work with them). It is possible to define several groups by priority. I recommend focusing primarily on business travelers, because... they rent for a day or two, pay well, have fewer risks, and are stable.
• If you have to choose who to accommodate - business travelers or city guests - settle first. They are less demanding, they don’t ask for discounts or extras, plus they earn money on documents for travel reports (our margin).

Step 3: Calling competitors based on the created legend

For example, you want to work with business travelers. Write your story on a piece of paper that you are going on a business trip and you are choosing accommodation for a couple of days. Those. you are “testing” the market in your city.

Select top platforms: Avito, Yandex.Real estate in the region where you live, select best areas placements where your target audience is more concentrated. And then create your own apartment stock within this radius- this will be the most correct strategic decision. You will receive more money.

Always proceed from what the client wants!

So, we call competitors based on a fictitious story, ask for discounts, Additional services. It is better to turn on the conversation recording so that you can later record what your competitors will say.

It is better to start calling small agencies, owners who have a couple of apartments. This way you will get better and start talking more confidently with top competitors.

Use a dummy SIM card so that later you can’t be found renting out the property.

Step 4: Probing incoming traffic

Set the price to 200-300 rubles. cheaper than competitors. And measure the incoming call flow.

At this stage we let's partner(with competitors). Those. people come, we give them to our partners - we call from a fake SIM card and negotiate housing + discount. If there is a difference, we put it in our pocket.

Step 5: Finding an Apartment

At this stage, we look for and buy (rent) housing in the desired area. Consider the impact of seasonality on the flow of customers to certain areas of the city.

Pay special attention to apartments near large enterprises, as bus routes, near large stores, near the metro, where fairs and exhibitions are held.

At first it will be very difficult to find the right apartments for rent - the entire market is flooded with agencies. Therefore, we are looking for friends, acquaintances, relatives. As a last resort, we turn to agents.

Result: According to this scheme (of 5 steps), you select each apartment for rent. Test different apartments (studios, two-room apartments, three-room apartments).

Always keep records of expenses and income for each residential property. Among the free and convenient applications, I recommend using google word and google excel.

1-room apartment = 2 studios for rent

A very unusual solution would be to purchase a 1-room apartment according to the scheme of dividing the apartment into 2 studios.

Business idea: dividing apartments, houses, townhouses into studios and renting them out daily.

We take one 1-room apartment and divide it into two hotel-type rooms. It is possible to rent out as two separate rooms or as a 2-room apartment with a bathroom and kitchen in each room.

In this case, your profitability increases by 80% than if you just rented out a 1-room apartment.

This is impossible to do with a rented apartment, but with your own or a mortgaged one it is possible. But there is a significant disadvantage here - this sound insulation. Your guests will hear loud conversation, TV and music from the adjacent studio. Here you need to think in advance about sound insulation between studios inside the apartment.

Landlord Toolkit

Nuances of work

• Test demand: offer one apartment as 1-room, 2-room and 3-room.
• Exhibit the same apartment with different photographs. Those. You have one apartment, you just make a few advertisements for rent.
• Be prepared to rent out a two- or three-room apartment for the price of a one-room apartment or at a discount for regular customers.
• The goal of daily rental is not a day of downtime. Always meet the client halfway, make discounts, but do not dump the local rental market.
• Make friends with your competitors. You can always negotiate prices with them (not dump) or transfer “extra” people to them in case of explosive demand for apartments.
• The apartment must meet its price in terms of amenities. You cannot rent for 1000 rubles. apartment for a VIP client who is used to living in expensive apartments.
• Constantly monitor the cleanliness of the apartment and monitor foreign odors.
• Search non-standard methods to advertise your home.
• Do not rush to move in children and young people, they will destroy your entire apartment. It’s better to hand them over to your competitors, let them decide for themselves whether to populate them or not.
• We spend 30% of the profit on advertising and improvement of rented apartments.
• I recommend taking a deposit of 1500-2000 rubles, so that the client will then return the keys to you + protection against theft and damage to property.
• Use a panic button in every apartment.

Lifehack

With the installation of online cash registers, you can sell receipts to others. And believe me, there will be many such requests to you. For example, you have an individual entrepreneur with 6% taxation. You can sell checks for 15-20% of the amount, i.e. You put 9-14% in your pocket. This money will more than cover all additional costs associated with installing online cash registers.

There is no need to think that if you Small town, you won't have a job. There is work even in towns of 30,000 people, but often less if city-forming enterprises and factories operate in the city.

In big cities there will always be customers, even if the market is full of competitors. Know how to negotiate, exchange clients, and the work will go well.

One more thing. Homeowners (if you rent an apartment) are often afraid that you will create a den of daily rentals: debauchery, discos, youth, garbage, complaints from neighbors. Firstly, weed out “bad” clients, and secondly, guarantee cleanliness and silence in the apartment. Many owners meet halfway and rent out for a “probationary period” - 1 month. As a rule, they are satisfied with everything and the lease is extended.

Always work officially, keep documents about running your business ready. Vigilant neighbors can call the local police officer or management company, when they constantly see new residents. Especially grandmothers. Keep records of your clients, who arrived and when.

It is better to conclude with the owner lease agreement for 11 months with the right of extension, so as not to expose the owner himself once again. In the event of any incident, you will be insured.

Pros and cons of working with competitors

Competitors may give you “extra” clients when all their apartments are occupied. This is possible if you have mutual agreements to exchange.

You can analyze the work of your competitors: the cost of occupancy, the flow of clients, which apartments are popular (in which areas), how long clients stay occupied.

You will always be aware of price fluctuations in the market. Are your competitors reducing rental prices? This means the market is standing, and you should follow their example. Have prices gone up? Don’t yawn and raise prices in your region, don’t dump the market.

Exchange a “black list” of unwanted guests. Take a certain amount as a deposit when moving in. Also, with some competitors you can maintain a common base of clients of different categories: business travelers, VIP clients, city guests, budget clients.

Always mutually beneficial work - revenue during downtime. Typically, competitors pay you a commission for referring a client.

Main disadvantage: If you move your clients to your competitors, they may stay there for a long time, extending and extending their stay. And competitors refuse to pay you a commission (the client is ours!). Then you lose a lot of profit, some clients go to competitors and live only with them.

Competitors may share with you “bad” clients - noisy companies, those who steal small things, young people. You will accommodate such people at your own peril and risk.

Competitors can dump the rental market (booking and airbnb sites) by offering prices 1.5-2 times lower than the market price.

We study demand, supply and prices for apartments

Before renting apartments by the day, you need to decide what price is acceptable for you (taking into account all expenses + subrenting, if you also rent), what is the demand for apartments in your region, price policy competitors.

Let's look at the example of Yekaterinburg, the Avito website, real estate section.

A more objective rental site is Airbnb. Here photographs of apartments cannot differ from the original. And if the owner writes a low price, he must rent it for it; raising the price after booking is unacceptable. Place only real advertisements on this site. Avito is better suited for market research (fake ads).

When setting the final price for apartments, you must understand that you must actually recoup it, and not engage in charity. Therefore, we set a standard price and do not dump the market in order to obtain economy clients.